The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Assignment No. 2: Case Study
Learning Outcomes:
▪ Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations- CLO2
▪ Explain the contribution of functional, business, and corporate strategies in the competitive advantage of the organization-CLO3.
▪ Distinguish between different types and levels of strategy and strategy implementation-CLO4
▪ Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies for different situations-CLO6
Read carefully case study No. 24 from your textbook (Best Buy Co. Inc: Sustainable Customer Centricity Model?) and answer the following questions:
1. Identify opportunities and threats as well as strengths and weaknesses of the company (draw a SWOT matrix). 2pts
2. What is the competitive strategy used by Best Buy? Justify your answer. 2pts
3. What are the main functional strategies used by this company? Are they successful? Justify 2pts
4. What are the different difficulties faced by the company to maintain and reinforce its competitive advantage? 2pts
5. Suggest some recommendations or solutions to Best Buy to improve its competitive advantage. 2pts
Notes:
✓ Copy/paste the phrases from the text is not acceptable. You must use your own words.
✓ Using the terminology developed in the course of strategic Management is highly valued.
ANSWERS
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