The first 38 minutes of the presentation—in which quantitative and qualitative methods, data sets,

The first 38 minutes of the presentation—in which quantitative and qualitative methods, data sets, and instruments are discussed—are the most applicable to this assignment. 

After reading the required background material and finding at least two other resources on your own, write a 7-page paper discussing the topic:

Qualitative vs. Quantitative Research

In your paper, you should answer the following questions using your own evaluation and critical thinking.

1. Compare and contrast qualitative and quantitative research in business research.
2. Discuss three examples of quantitative data sets used in business research.
3. Evaluate three examples of quantitative data collection instruments and data analysis tools used in business research.
4. Evaluate three examples of qualitative data collection instruments and data analysis tools used in business research.
5. Explain the pros and cons of mixed methods.
6. Discuss in more detail the characteristics of qualitative research.

Assignment Expectations

Length: The written component of this assignment should be 7 pages long (double-spaced) without counting the cover page and reference page.

Organization: Subheadings should be used to organize your paper according to the questions.

Readings:

Creswell, J. W. (1999). Chapter 18: Mixed-method research: Introduction and application. In G. J. Cizek (Ed.), Handbook of educational policy (pp. 455-472). Academic Press. https://doi/10.1016/B978-012174698-8/50045-X. Available in the Trident Online Library.

Chapter 5.2: Qualitative or Quantitative? Some Specific Considerations in:
Principles of sociological inquiry: Qualitative and quantitative methods (v.1.0). https://saylordotorg.github.io/text_principles-of-sociological-inquiry-qualitative-and-quantitative-methods/s08-02-qualitative-or-quantitative-so.html

Introduction to Research (pp. 1-7) in:
Bhattacherjee, A. (2012). Social Science Research: Principles, Methods, and Practices. Textbooks Collection. 3. http://scholarcommons.usf.edu/oa_textbooks/3

Mohrman, S. A., Gibson, C. B., & Mohrman, A. M., Jr. (2001). Doing research that is useful to practice: A model and empirical exploration. Academy of Management Journal, 44(2), 357-375. Available from ProQuest in the Trident Online Library

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