Business Question

Requirements:

I. Executive Summary (3 pages)

a. Describe your event, in detail. What is the overall economic impact of your event for your organization and the community at large. (Direct & Indirect)

b. What is your competitive advantage or unique value proposition relative to other competing events in your space for both attendees and sponsors?

c. Describe the “emotional” connection that your event may have with participants, attendees and the community.

d. Make sure that YOUR CUSTOMER is always thought of first

II. Mission Statement

a. A mission statement can be as short as a single sentence, or as long as a paragraph, but it’s meant to be a short summary of your company’s purpose. You need to state the what, who and why of your company: What: The company offering, Who: Who you’re selling to, Why: The core values you do it for

EVENT DETAILS: Hurley Huntington Beach 5K

This Event is a 5-kilometer run along the coast of Huntington Beach alongside the Huntington Beach Wetlands sponsored by Hurley. This event will be fundraising for the Huntington Beach Wetlands Conservatory however this event is for profit. The Huntington Beach Wetlands Conservatory works to acquire restore and protect coastal wetlands of southeast Huntington Beach.

The purpose of this Event is to host a 5K where runners can come compete and push themselves while also bettering the community and contributing to charity/the environment/local business.

This event will feature running, nature, music, food and promote charity, and healthy lifestyles. The event will feature live music which will promote local artists. It will also feature different local food vendors and local businesses that choose to participate(for a fee) and of course our sponsor Hurley. This event will be promoted and publicized via social media campaigns using participating local businesses, professional athletes, and fitness influencers to build up buzz around the event.

For this Event, we are anticipating 3000 participants (runners) and ticket prices are as follows:

1. Early bird $30
2. General $35
3. Late $40

5000$ Will be Donated to the Huntington Beach Costal Wetlands Conservatory

SOME IDEAS / POTENTIAL TALKING POINTS

Overall Economic Impacts:

Direct

-our business

-our contributions to the county (for permits)

-charity (Huntington Beach Wetlands Conservatory)

-Sponsors (publicity/media)

-Participating Artists and Vendors

Indirect

• Showcasing Huntington Beach via promotion / advertising could bring in future tourists to the area and local businesses

Unique Value Propositions:

For Attendees

-Cost of entry

-Not only about the runners (local businesses and artists)

-Charity (Challenge yourself while contributing to the maintenance of the wetlands, sustainable sponsors, local artists and vendors.)

For Sponsors

• Ideal target audience
• Publicity and associated media (exposure)
• Positive Brand image
• Early entry and favorable future treatment in a new and emerging ideally long-lasting event
• The opportunity to showcase products sell to attendees and cultivate long lasting relationships with consumers

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