use SWOT analyses to identify key HR issues and challenges and develop comprehensive mission and vision statements to consolidate leadership support for the new system and keep HR processes aligned with the company’s goals and objectives.
Overview
In this assignment, you assume the role of a performance management consultant hired by the CEO of Twilio SendGrid, Inc., to develop a new performance management system. You will use SWOT analyses to identify key HR issues and challenges and develop comprehensive mission and vision statements to consolidate leadership support for the new system and keep HR processes aligned with the company’s goals and objectives.
Case Study Scenario
SendGrid was founded in 2009 by three entrepreneurs through the famous TechStars accelerator program. It provides a cloud-based service for businesses to send marketing and transactional emails to their subscribers. The platform handles the backend processes involved in sending emails (for example, ISP monitoring and domain keys), while users interact with the easy parts.
In 2012, three years after its founding, SendGrid announced that it was working with 60,000 businesses and had sent over 45 billion emails. By 2017, the company was processing over 30 billion emails per month.
By 2019, Twilio, a well-known cloud communication firm, paid $2 billion to acquire SendGrid, and the company was renamed Twilio SendGrid, a wholly owned subsidiary of Twilio. However, ever since Twilio acquired SendGrid, there has been an increase in complaints about slow response times and inadequate support from users.
Preparation
You are a passionate performance management consultant. With your expertise in performance management, you have been hired by the Twilio SendGrid CEO to develop a new performance management system. Because you are experienced in bringing about such transitions, you know better than anyone else that the success of such transitions depends upon leadership’s understanding of and support for the system.
Recently, an employee engagement survey identified concerns with high turnover, a lack of transparency and objectivity in performance reviews, and growing dissatisfaction with the HR processes. However, the leadership team remains skeptical that the new system will be any different or more effective than the performance appraisal system currently being utilized by the workforce. Given this, the dilemma facing leadership is how to sustain Twilio SendGrid’s continued growth and build on its previous accomplishments as “one of the best companies to work for” in the technology sector.
The company recently conducted a comprehensive SWOT analysis to help provide better insights into its growth and future opportunities. In your consultant role, you decide to also conduct your own organizational and human resources SWOT analyses.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
