MOUNERA_ECOM101_9+10
Saudi Electronic University College of Administrative and Financial Sciences E-commerce Department Student Name: 1. Shahad Hussen al Abdullah 2.Zahrah Hassan Aaliyah 3. Munirah Mubarak Alarjani 4. Duaa Alhaddad 5. Abrar Hussain Albotayan Student ID: 220029877 220043353 210025659 220042069 220030480 Course Title: E-commerce101 Course Code: ECOM101 Academic Year/ Semester: 2023/2024 _Second semester Instructor Name: Elham Alghamdi CRN: 23507 Student Grade: out of 15 Grade Level: High/ Middle / Low 1 E-commerce Project (Part A) 1. Know the business (7 marks) Each poin worth 0.7 mark 1. What is the business? (Introduce the e-commerce business you have chosen). 2. What is the idea? (Provide an overview of the business idea & The visioning process). 3. What are the type of products and/or services provided? (Explain the products and services does the online store provide such as customer service, exchange and return, delivery, and payment options). 4. Explain the business statement, business vision and business objective. 5. Where is the money? (Explain the company’s business model and the revenue model. Give a general idea of how the business generates revenues) 6. Who and where is the target audience? (Explain demographics, lifestyle, consumption patterns, etc.). 7. Characterize the marketplace (Research the market and give an idea about the size, growth, demographics, structure, competition). 8. Describe the content of the business website 9. Conduct a SWOT analysis for the business (Provide 3 points each) 10. Develop an e-commerce presence map. (For example: website, email … etc. What activities does the company use these platforms for? (E.g., marketing, customer service, news…etc.). 2. Explain the design of the system (4 marks) 2 Explain in detail the design of the system (business objectives, system functionality, information provided) Business Objective System Functionality Information provided Ex: Display goods Digital Catalog Dynamic text and graphics catalog • What can be improved or added into the system design? 3. Explain the current business e-commerce features (2 mark) What are the current website features? And what types of these features can be annoying to customers? Provide pictures. (What can you do to improve the current features on the website?) 4. Explain the business e-commerce process (2 marks) Explain in detail all the steps from the time user enters the website until the final user buys a product. (What can be improved in the process?) 3 1. Know the business (7 marks) Each poin worth 0.7 mark 1. What is the business? (Introduce the e-commerce business you have chosen). it is Qasr Al awani and this business is known for selling kitchen tools, you can visit their website through this link (http://qasralawani.com) 2. What is the idea? (Provide an overview of the business idea & The visioning process). (the overview & visioning) Qasr Al awani is an e-commerce business and wholesale and retail store that is famous for selling kitchen tools and items and assembling every kitchen necessity, from electrical devices, service utensils, and accessories to cooking utensils. headquartered in Riyadh Saudi Arabia. This e-store was launched 20 years ago in 1998(Qasralawani. (n.d.), 2024) , and they launched multiple stores across the kingdom, The items they offer are available online on websites to carry on with the technology and make it easier for the customer and deliver their shipment. Their vision is to always provide modern appliances to assist us and to give us an excellent kitchenware resolution by having a digital app so they can be the right hand for everyone who cooks. 3. What is the type of products and/or services provided? (Explain the products and services the online store provide such as customer service, exchange and return, delivery, and payment options). 4 they offer several kinds of things for the customers, including kitchen utensils home appliances, and personal care. such as washing machines, TVs, dishwashers, thermos, hair dryers, air fryers, ovens, cooking stoves, and pan sits. All the potential customers can pay for the utensils through cash or e-payment methods such as Apple Pay and Visa and other methods. Delivery: they can deliver your shipment inside and outside Saudi Arabia while paying for the fees if it is shipped to another country, they will deliver your staff to your address within a week, the same thing goes for international shipping which might take 10 days(Qasralawani. (n.d.), 2024) . exchange and return Exchange and Return: To exchange and return divides it must have all the accessories and the manual instructions it must be in the same box and not damaged within 3 days of receiving the item if it is broken then contact them through any one of the customer services they provide available in the Social Media in different apps such as Instagram (http://www.instagram.com/qasralawani ) and Snapchat (https://www.snapchat.com/qasralawani ) Twitter ( https://twitter.com/Qasralawani ) or through their email at ([email protected]) and also you can call them in 920005296. Then the money will get back to the client and they will pay for the shipping costs too but if you intend to exchange for other than that you pay for it. 4. Explain the business statement, business vision, and business objective. • A business statement wasn’t provided on their website, but the vision goal is to keep up with the new lifestyle and make it easier by providing us with modern home appliances and cooking pots, the provided functional devices to help you while cooking. (Kimita,2016) • The objective is to aim to be the biggest Across Saudi Arabia business by improving the clientele’s experience and satisfying them by offering higher quality staff that can give an improvement for the kitchenware for all the clients, and also they are looking to be a where they can offer programs to educate at a high level for cooking and baking, and you can get anything you like while you are at home. (Kimita,2016) 5 5. Where is the money? (Explain the company’s business model and the revenue model. Give a general idea of how the business generates revenues) This business model is considered a B2C((Laudon&others, E-Commerce 2018) because it sells items to the customers online directly, the business model can be recognized by what the organization offers of products and services and cost for the customers. The revenue model is Sales( (Laudon&others, E-Commerce 2018)and that is the way they create money and the effective way to make profit higher by putting a wide range of staff to offer in sell in the stores for the customers, and that’s occurring when the business is trying to make profits more than the expenses and made it surpasses the point of break-even and has turned to make money. 6. Who and where is the target audience? (Explain demographics, lifestyle, consumption patterns, etc.). Target audience: Al-Awani Palace, which has branches in Riyadh, Dammam and most regions of the Kingdom, provides its services to a wide audience of middle and upper-class families in the Kingdom of Saudi Arabia. Being a Saudi store, Al Awani Palace likely takes into account local cultural preferences and traditions when selecting and marketing products. Our target audience: Homeowners: We empower individual women and men to express themselves through cooking and enhance their kitchens with modern tools and appliances. Restaurant and Café Owners: We provide comprehensive kitchen solutions and professional equipment for outstanding culinary creations. Chefs (Home and Professional): We offer our services to both home cooks and professionals seeking to elevate their culinary skills and results. Lifestyle and consumption patterns Values: Quality, comfort, function and aesthetics in household items. 6 Interested in cooking, improving their home kitchens. Which benefits homeowners in cooking, artistic expression, and equipping their kitchens with modern electrical tools and appliances. Our products extend to furnishing kitchens for restaurants and cafes. Furthermore, our store is a valuable resource for restaurateurs and professional chefs, offering comprehensive kitchen solutions for professional cooking tools that confirm the quality of their culinary creations. 7. Characterize the marketplace (Research the market and give an idea about the size, growth, demographics, structure, competition). Qasr Al Awani is the expression of the store and the description of the market to express. Qasr Al Awani is a one-stop-shop for cutting-edge kitchen equipment and homewares, catering to customers who value quality, comfort and modern technology. It emphasizes its wide product range, including. Size and growth: The global kitchenware market was valued at US$216.7 billion in 2022. (Kimita,2016) , and is expected to reach US$294.5 billion by 202. (Kimita,2016), at a CAGR of 6.5%. The Middle East kitchenware market is a sub-sector that is expected to witness significant growth due to rising disposable income and urbanization. Demographics: Your target audience will likely include: Wealthy families: Willingness to spend on premium kitchen appliances. Tech-obsessed individuals: Preference for online shopping and smart kitchen appliances. Cooking Enthusiasts: Appreciate the versatility and wider functionality in equipment. Products: Cooking equipment: pots, pans, utensils, etc. Plates and tableware: dining sets, serving utensils, etc. Electrical appliances: blenders, blenders, air fryers, etc. Coffee preparation equipment: espresso machines, coffee grinders, etc. 7 Hospitality equipment: serving trays, food plates, etc. Modern technical devices: smart devices, robots, etc. Main competitors include: A very large market, including: Al Saif: Focuses on mid-range and premium kitchen and household tools. Abyat: Offers luxury homeware and kitchenware brands. Ounass: A multi-brand online retailer with homeware and kitchenware departments. Qasr Al Awani can be characterized by: Focus on high-end offerings: Catering to a niche market segment. Integration of modern technology: smart kitchen appliances and app-based experience. Delivery coverage: Access to all Gulf countries, perhaps on a larger scale than competitors. Other considerations: Brand Perception: Building a strong brand image associated with quality and innovation. Marketing and Promotion: Attracting the target audience through relevant channels. Pricing strategy: achieving a balance between premium locations and competitive prices. Customer Service Excellence: Maintaining responsiveness and personal service. 8. Describe the content of the business website Qasr Al-Awani Website Content: Key features: • Includes pictures of appliances, kitchen, and home equipment • It contains a search icon that helps in finding the desired product. 8 • It has an “About Us” section with basic company information but it looks incomplete. • It contains videos under some devices to explain how they work. • Includes a “privacy policy “outlining data collection practices. • Features a contact form and a map showing the store’s location. • Customer Service Support: Provides assistance with shopping, payments and inquiries. 9. Conduct a SWOT analysis for the business (Provide 3 points each) SWOT Analysis for Qasr Al-Awani Store Website Strengths: 1. The quality of the products is considered the company’s most important strength, this is what distinguishes Qasr Al Awani. 2. Fast shipping service compared to competitors. 3. It has some products that are not available in other stores. Opportunities: 1. Expanding online retail: Leverage e-commerce trends for wider reach. 2. Strategic partnerships: Collaborate with influencers or complementary businesses. 3. Loyalty programs and promotions: Encourage repeat Weaknesses: 1. Competition from established players: Need to differentiate and stand out. 2. High prices compared to some competitors. 3. There is no delivery to other Arab countries and European countries. Threats: 1. Intense competition: Price wars and marketing battles could reduce profitability. 2. Cybersecurity threats: Data breaches or website outages could damage reputation. 9 business and customer engagement. 10. 3. Logistics and delivery challenges: Ensuring efficient and cost-effective delivery across Gulf countries. Develop an e-commerce presence map. (For example: website, email … etc. What activities does the company use these platforms for? (E.g., marketing, customer service, news…etc.). Qasr Al Awani e-commerce presence map(Laudon&others, E-Commerce 2018) E-commerce platform activities presence product catalog Help Center Browser website Mobile 10 FAQs solving problems Facebook Social Media Markiting X platform electronic advertisements Instagram Snapchat E-mail Markiting interaction with followers company news newlatters Confirm orders 2. Explain the design of the system (4 marks) Explain in detail the design of the system (business objectives, system functionality, information provided) ( H., & Ulkuniemi, 2021) Business Objective System Functionality Information provided Ex: Display goods Digital Catalog Make good use of dynamic text and graphics catalog Exhibit products Online Catalog Dynamic text and visual catalog Supply product Product directory Product description, stocks, levels Hold engagements On-site blog/vlogs, blogging and communication features with clients. discord Complete a Shopping cart and transaction payment system content credit card clearing; payments 11 Give manufacturing Stock management Goods and stock levels, distributor links, and distribution system order numbers of data by goods/services. connections. • What can be improved or added to the system design? The system design in the Qasr Al Awani store is considered good, And it can be improved or modified later by sending opinion polls, And comments via e-mail and not ignoring users’ comments and opinions. 3.Explain the current business e-commerce features (2 mark) What are the current website’s features? And what types of these features can be annoying to customers? Provide pictures. (What can you do to improve the current features on the website?) Features of Qasr Al Awani’s website: • Customer can easily add items to their cart or wishlist • Product catalog, displaying a variety of kitchenware products with detailed descriptions. • Search and Filter Functionality, helping users find specific items easily through search and filters. • Customer care, assistance is available if the customers have any issues or questions. • Product Information, offering detailed specifications for each kitchenware product. • Promotions and Discounts: Featuring special offers, discounts, or promotions Annoying features: The website is easy to use but there are some problems we can improve: • Website translation quality needs to be effect on the full website including catalog topics.look at Figure1 12 ( Figure 1 ) • Need customer reviews and Ratings, providing user reviews and ratings to products to assist customers in making informed decisions. Look at figure 2 There are no ratings & reviewe. (Figure 2) 4. Explain the business e-commerce process (2 marks) Explain in detail all the steps from the time the user enters the website until the final user buys a product. 13 (What can be improved in the process?) In the beginning, one clicks on the Qasr Al Awani website through the browser. After entering the site, he logs in if the customer has previously registered on the site or creates a new account using the mobile number. After that, he enters his information such as name and email to communicate. After that, he can browse and choose the product he wants by searching by name. The product can be browsed through all the products in the store by searching each section of the store and then putting the product in the shopping cart and proceeding to payment. Qasr Al Awani currently has three payment methods available: either Apple Pay, Tabby, or credit card. You must verify the purchases before paying afterward. You will receive a message on your phone confirming the order. Improvement: The Qasr Al-Awani website is considered a comprehensive website in terms of speed and ease of access and navigation, but it lacks more payment methods as it does not contain a payment feature upon receipt, and this may affect the turnout of some customers. It also needs good marketing of the products, either through social media, messages, or other marketing methods. 14 References Qasralawani. (n.d.). Retrieved February 18, 2024, from https://qasralawani.com/ Kimita, E. W. (2016). The Effect of Interest Rate Variations on the Financial Performance of Commercial Banks in Kenya (Doctoral dissertation, University of Nairobi). Global management consulting 011620. pdf. (n.d.). Global management consulting | McKinsey & Company. Laudon, K. C., & Traver, C. G. (2018, January 16). E-Commerce 2018. http://books.google.ie/books?id=gkn_swEACAAJ&dq=Laudon,+K.,+%26+Traver,+C .+(2018).+Ecommerce:+Business,+technology,+society.+2018.+(14th).+Upper+Saddle+River,+N J:+Pearson+Prentice+Hall.&hl=&cd=1&source=gbs_api McCormack, T. (2005). Iraq under Siege: The Deadly Impact of Sanctions and War (Updated Edition); The Iraq War: Hidden Agendas and Babylonian Intrigue; Iraq at the Crossroads: State and Society in the Shadow of Regime Change. Cordesman, A. (2007). Iraq’s Sectarian and ethnic violence and its evolving insurgency. Center for Strategic and International Studies, 2. Haddad, F. (2020). A sectarian awakening: The reinvention of Sunni identity, 2003–2014 1. In Iraq since the Invasion (pp. 46-71). Routledge. Gregg, H., Rothstein, H. S., & Arquilla, J. (Eds.). (2010). The three circles of war: Understanding the dynamics of conflict in Iraq. Potomac Books, Inc.. Ylilehto, M., Komulainen, H., & Ulkuniemi, P. (2021). The critical factors shaping customer shopping experiences with innovative technologies. Baltic Journal of Management, 16(5), 661680.https://www.emerald.com/insight/content/doi/10.1108/BJM-02-2021-0049/full/html 15 16
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