Media in a Diverse Society
MC 1143 Media in a Diverse Society – Spring 2024 Writing Assignment 2 (100 Points) Due Tuesday, April 23rd at 11:59 pm (via Canvas) Love Has No Labels Background: Love Has No Labels is a PSA campaign produced by the Ad Council. The aim of this campaign is to encourage people to examine and challenge implicit bias, celebrate diversity, and promote inclusion. The Assignment: Select one of the following PSAs: https://youtu.be/wJ-61sxgtFY https://youtu.be/PnDgZuGIhHs https://youtu.be/_PNLwdXcGGk https://youtu.be/5ocfEGYD_Xw https://youtu.be/DqZsJrzC9aY Based on your selection, please write a paper no more than 850 words, and no fewer than 700, and include the following: (1) Introduction (2) PSA Analysis • Briefly describe the PSA you selected. • Describe how your PSA represents different groups, especially those whose needs and complexities are often overlooked, misrepresented, or forgotten. • How do you think people from different cultural backgrounds or belief systems might view the PSA you chose? • Has anyone ever made an assumption about you based on your race, religion, age, gender, sexual orientation, or ability? (3) Future Efforts • While it may be difficult to include all identities, who or what group(s), and/or topics would you like to see included in future PSAs? • Outside of PSAs, what are some other strategies that could help challenge stereotypes and reduce biases? (4) Conclusion Please double‐space your report and stay within the word count. Use proper grammar, spelling and punctuation. You are not required to cite outside sources, but if you do, please use APA format. Using first‐person is permissible. Upload your report in Canvas to the Assignment 2 link by 11:59 p.m. on the due date. Any assignment submitted after the deadline will receive a zero. You will receive a score of up to 100 points based on the quality of your report. As always, if you have questions, please contact me. Grading Rubric Writing Assignment 2 (100 Points) Excellent Provides a clear, engaging introduction that sets the tone. (9-10 points) Good Offers a coherent introduction with basic context. (7-8 points) Satisfactory Introduction is present but lacks clarity or engagement. (5-6 points) Needs Improvement Introduction is missing, offtopic, or poorly constructed. (0-4 points) PSA Analysis (40 points) Provides a brief description of the PSA, excellent insight into representation of different groups, thoughtful perspectives on how various cultural backgrounds might view the PSA, and personal reflection on assumptions made about student’s identity. (36-40 points) Description and analysis are clear, with good insight and some personal reflection. (29-35 points) Basic description and analysis are provided, with limited insight and reflection. (20-28 points) Description and analysis are superficial, lacking in insight and personal reflection (0-19 points) /40 Future Efforts (30 points) Provides insightful suggestions for groups or topics for future PSAs, along with innovative and thoughtful strategies to challenge stereotypes and reduce biases. (27-30 points) Offers relevant suggestions for future PSAs and strategies with some insight. (21-26 points) Provides basic suggestions but lacks depth or creativity. (15-20 points) Suggestions are off-topic, irrelevant, or missing. (0-14 points) /30 Conclusion (10 points) Conclusion effectively summarizes key points and provides a strong final insight or statement. (9-10 points) Conclusion is clear and summarizes main points. (7-8 points) Conclusion is present but lacks depth or impact. (5-6 points) Conclusion is missing, offtopic, or ineffective. (0-4 points) /10 Writing Quality (10 points) Exceptional writing quality with no errors, within the word count. (9-10 points) Good writing quality with few errors, mostly adheres to word count. (7-8 points) Satisfactory writing with some errors, and minor issues with word count. (5-6 points) Poor writing quality with multiple errors, does not meet word count. (0-4 points) /10 Introduction (10 points) Notes: Totals /10
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