Understand your audience’s
Audience Analysis Worksheet Answer the following prompts to understand your audience’s motivation and expectations of your document. For lists, highlight the answers that apply. Step 1: Understanding the reader experience Highlight all that apply to the reader(s): o o o o o o o o o o o Potential user (someone who’s exploring the product) New user (someone who’s getting started with the product) Intermediate user (someone who has used the product before) Experienced user (someone who’s well-versed with the product) New professional (someone who is new to the field and probably new to your product) Experienced professional (someone who is an expert in the field but might be new to your product) Developer Admin New contributor Experienced contributor (Any other descriptors? Add them to this checklist) What brought the reader to your document? Answer: How did they come across your document? Answer: What information do they already have about the product/feature? Answer: What are the main questions readers are likely to have? Answer: What state of mind is the reader in when they come to your document? Highlight all that apply. (Helps you determine the tone of the document) o o Excited Optimistic Audience Analysis Worksheet o o o o o Curious Skeptical Stuck Frustrated Angry Based on the previous answer, what tone should the document have? Highlight all that apply. o o o o o o o o o Enthusiastic Informal Formal Conversational Relaxed Professional Empathetic Apologetic Fun What device are they likely to use to read the document? Highlight all that apply. (Helps you get an idea of the reader’s attention span and determine the length, format, and tone of the document) o o o Mobile phone Laptop Paper How will the reader read the document? Highlight all that apply. (Helps you determine the level of details that you need to include in the document) o o o Scan casually Read fragments Read thoroughly Step 2: Understanding the document requirements What transformation do you hope the reader achieves by reading your document? Will they use your document to: • • Solve a problem Perform a task Audience Analysis Worksheet • • • • Answer a question Make a decision Learn something new Receive good/bad news In order to understand the topic, the reader needs: • • • • • • • • • • • • • • Background Prerequisites Setup instructions Examples Procedures Reference material Conceptual information Explanations Deep-dives Facts and figures Performance comparison Visuals/diagrams/tables FAQs Other Step 3: Determining the document type Based on your answers to the previous prompts, select the most effective type of document: • • • Project 1 – Technical Description Project 2 – Instructions Project 3 – Report Step 4: Examine your unconscious biases Examine your unconscious biases to ensure you are making your document inclusive and useful for all users. Additional resources: https://usflearn.instructure.com/courses/1149562/files/56579880/download?wrap=1 Audience Analysis Worksheet This worksheet was created by Amruta Ranade
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