Training and development prompts change within an organization.
Training and development prompts change within an organization. The goal of training is to identify areas for improvement and to develop growth opportunities that support the employees in their professional career.
Develop a small training exercise in the form of a PowerPoint presentation for Job Title: Director of Digital Media & Marketing that was conducted for Mansfield Independent School District, identify one area for improvement that would benefit your organization.
This training exercise does not need to be implemented but should include at least one deliverable that you could use during the training exercise. As you are reviewing your organization, consider employee engagement, systems and procedures, communication, resources, succession planning, and the culture within the organization. These are only suggestions for possible areas that could benefit from a training exercise.
Create an 8-10 slide PowerPoint presentation of your training exercise, with speaker notes, and include the following:
What are the overall goals for the training or the benefit to the selected organization?
What are two specific objectives for the training exercise?
What processes or procedures will change after the training has been completed?
Describe the strategies or actions involved in the training exercise to meet the established goals and objectives. What is the expected employee performance or application after the training? How will the strategies drive successful business results and improve employee performance?
How will the organization provide support to the current employees receiving this training? To new employees? How will the effectiveness of the training exercise be measured to confirm the anticipated improvement of employee performance?
Cite and reference a minimum of three scholarly sources with one being the textbook.
BELOW I HAVE PROVIDED THE CONTENT THAT YOU WILL FIND USEFUL WHEN CREATING THE 8-10 SLIDE POWERPOINT PRESENTATION
Training Exercise: Improving Social Media Management for Director of Digital Media & Marketing
Goals:
The overall goals of this training exercise are to improve the skills of the Director of Digital Media & Marketing in managing social media accounts and to enhance the effectiveness of social media marketing strategies for Mansfield Independent School District (MISD). This will be achieved by providing the necessary training for the director to develop expertise in social media management, which will contribute significantly to the district’s marketing efforts.
Objectives:
Two specific objectives for the training are as follows:
1. To enhance the knowledge of the Director of Digital Media & Marketing in social media marketing strategies, practices, and trends.
2. To acquire the skills needed to properly manage social media accounts, deliver relevant content, and increase engagement while maintaining the MISD brand.
Change Process:
After the completion of this training exercise, the Director of Digital Media & Marketing will be better equipped to manage social media accounts effectively. The training will introduce new processes for social media management, such as scheduling, content creation, and monitoring user engagement. These processes are intended to keep social media accounts active while ensuring the delivery of relevant and informative content to users.
Strategies and Actions:
During the training exercise, the Director of Digital Media & Marketing will undergo social media management and marketing training. They will also learn graphic design and content creation for digital channels, as well as how to evaluate the effectiveness of digital marketing campaigns. To achieve the established goals and objectives, the expected employee performance or application after the training includes developing a comprehensive social media plan that aligns with district-wide goals, producing engaging content that aligns with brand standards, and implementing best practices for increasing user engagement.
Support and Effectiveness:
The organization will provide support to the current employees receiving this training by encouraging them to apply their newfound knowledge and skills to their work. The Director of Digital Media & Marketing will be required to share their new skills and knowledge with the Communications and Marketing Department staff, which will benefit the team’s overall effectiveness in executing their duties. For new employees, the organization will include social media management best practices in their onboarding training. The effectiveness of the training exercise will be measured through a post-training assessment that involves evaluating the Director of Digital Media & Marketing’s performance in managing social media accounts, delivering relevant content, and increasing user engagement while maintaining the MISD brand.
References:
1. Schwab, K. (2020). Social media marketing. In The Cambridge Handbook of Psychology and Economic Behaviour (pp. 391-399). Cambridge University Press.
2. Trusov, M., Bodapati, A. V., & Bucklin, R. E. (2018). Social media, sociality, and survey research. Journal of Consumer Research, 44(6), 1221-1246.
3. Rooney, S. J., Mantripragada, H., & Rizzuto, T. (2017). Social media and the hiring process: An exploratory study comparing hiring officials’ and job seekers’ perceptions. Personnel Review, 46(7), 1298-1315.
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