Central Michigan University Teachmint Questions
SMA 6 Teachmint To prepare for this SMA, you will need to read the case thoroughly, download and read PowerPoint 6 and watch the innovation strategy video (online class). Ignore the section entitled “The Dilemma.” There is no sample paper for this case analysis as it is expected that students will know how to put a strategic model analysis at this point in the class. I recommend that you build the post first in Word and then copy it later to the post. Face-to-face students must bring in a hard copy to class in addition to posting by Wednesday, April 10th by 8:00 am. Do not wait until the last minute to complete this assignment. Everyone should have the same GIP: Goal: A leading education infrastructure provider transforming learning experiences. Industry: EdTech Product: Integrated School Platform Focus: (a) Higher Education market only (not K-12 or online coaching) (b) We will not focus on the international market (c) The consumer is the institution/teacher (B2B) and not students (B2C) Generic Strategies Grid (do not include in the post) X-axis: Differentiation (one-stop application, easy to use) Y-axis: Niche (Institutions and teachers, rather than students; B2B rather than B2C) Five Forces Model (do not include in the post) Barriers to entry: high – low threat, capital requirements (high), economies of scale (high) Supplier power: low – low threat (supplies are 1. Programmers and 2. Computers – many to choose from) Buyer power: low – low threat (few consumers, high price of fully integrated system) Rivals: low – low threat (only 3 B2B business models, 4500+ B2C edtech start-up companies) Substitutes: low – low threat (propensity of education institutions to go back to a non-integrated environment) Steps in conducting the Innovation Strategy Analysis: 1. Y-axis: a) Identify the systems currently in operation on the Y-axis. Two are the systems operational in the Teachmint platform are ERP (enterprise resource planning) and LMS (learning management system). There are other systems that must be identified as well. a) Discuss whether these systems are strategic or not. Answer the question, if these systems go down, how long can we still operate our business without losing money. If we cannot function without these systems, then we are on the strategic side of the Y-axis. 2. X-axis: a) Identify any applications that are currently in development on the X-axis from the case. b) Discuss whether each of these applications are strategic or not. 3. Acting as a consultant and using Blue Ocean Strategy: a) Create another 3 applications that Teachmint should develop 5+ years in the future. b) Discuss each one in depth. At least one of the applications must be strategic. 4. Determine the size, degree of benefits and the degree of riskiness for each of the applications in a table and discuss: a) Size = high, medium or low b) Benefits = new core value, new benefits, improved benefits, or variation c) Riskiness = low, medium, high, or very high 5. Using PowerPoint, plot all of the applications on the Innovation Benefit/Risk grid. a) Note the size of each project. b) Copy the diagram into your word document (paste special, as picture) 6. Bibliography should have at minimum of 3 different references not including the case and the annual report. References must have the APA format similar to the sample paper. Use the following outline: Name Case Name Wordcount GIP Innovation Strategy Model Y-Axis (1a and 1b above) X-Axis (2a, 3a and 3b above) Innovation Benefit/Risk Grid (4a, 4b, and 4c above) a. Table of size, degree of benefits and degree of risks Application Size Benefits Risk b. Innovation Benefit/Risk Grid (5a and 5b above) New core value Project Risk Very high Breakthrough systems High New benefits Project Benefits Improved benefits New platforms Derivative systems Medium Low = New project = Ongoing project Grading rubric: • 10% Word count and format • 10% Missing citations and/or references • 20% Y axis • 20% X axis • 20% Table of size degree of benefits and degree of risks • 20% Innovation benefit/risk grid Variation
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