In this chapter, we learned many tactics of integrated marketing communications, such as cause-related marketing, online/social media marketing, product placement, buzz marketing, and so forth.

In this chapter, we learned many tactics of integrated marketing communications, such as cause-related marketing, online/social media marketing, product placement, buzz marketing, and so forth. Please evaluate one of the following campaigns.

Option 1: New York Times’ “Truth” campaign

Option 2: Dove’s Beauty Bias campaign

Option 3: UN’s act now campaign

Then answer the following questions:

Is this an integrated marketing communication campaign? Cite the definition from the textbook and explain your answer.

Specify what IMC tactics were used in this campaign and list the textbook definition of each of these tactics.

Comment on the effectiveness of these IMC tactics

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