In your role as a Business Process Executive, you are creating a memo for the board of directors of a publicly traded company. The company is planning to l

Competency

Apply tenets of managerial economics to financial planning.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

In your role as a Business Process Executive, you are creating a memo for the board of directors of a publicly traded company. The company is planning to launch new products in the next fiscal year. In addition, the team wants to understand how the market demand and price elasticity may affect the rollout of a new product that has been in development.

Do some research on how market demand and price elasticity has affected a Fortune 500 company. Your final memo will include a recommendation for your selected company’s pricing strategy to mitigate negative impacts from price elasticity and market demand.

Instructions

Create a memo for the board of directors that outlines how market demand and price elasticity affect the organization’s pricing strategy to remain competitive. Select a Fortune 500 company in the electronics industry and address the following:

• Examine the company’s pricing strategy.
• Discuss how the company manages price elasticity.
• Evaluate how market demand influences a pricing strategy.
• Recommend a pricing strategy for your company.
• Provide attribution for credible sources (minimum of 3 scholarly sources).
• Use APA format and apply professional language supported with evidence (in-text citations and references in APA style) and free of errors.

Resources

Access library databases in the Resources tab of this course. Recommended databases include First Research for industry information, Mergent Online or Hoovers for company information, and Business Source Complete via EBSCO or Business via ProQuest for articles.

Comprehensively examines the company’s pricing strategy in a well-written memo.

Comprehensively discusses how the company manages price elasticity in a well-written memo.

Comprehensively evaluates how market demand influences a pricing strategy in a well-written memo.

Comprehensively recommends a pricing strategy for your Fortune 500 company in a well-written memo.

Exemplary use of professional language and thoroughly supported with evidence (in-text citations and references in the correct APA style). Established a concisely stated scholarly position using at least 3 scholarly sources appropriate for purpose, format, style, and audience and free of errors.