introduction to marketing mar3023 Florida International University discussion
To “optimize” for SMM means to make everything from a user’s profiles. Do you agree or disagree with the article below? Why? Best Times to Post on Instagram – Article More than 70% of US businesses https://sproutsocial.com/insights/instagram-stats/ currently use Instagram and many expect that number to rise. Whether it’s highly engaging photos or breath-taking videos, Instagram is the home of visual content. The only problem is, just like Facebook, it’s getting harder to organically appear in front of your followers. Instagram says more than 80% of users https://business.instagram.com/ follow a business on the app–so why not make sure you’re reaching out to them in the best way possible? If you’re still not convinced, our sport social Q! 2017 https://sproutsocial.com/insights/index/ found 67% of Gen Xers and 60% of millennials say they’re more likely to make a purchase from a brand they follow. Don’t sleep on the power of social media–especially Instagram. Here’s some of the critical data we pulled from our customers using Instagram: • • • • The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m. Thursday is the best day to post to Instagram. The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m. Sunday is the least engaging day for Instagram. What We Learned This data shows us some very interesting trends with Instagram engagement. For starters, some of the highest engagement was at 5 a.m. Tuesday through Friday. More likely than not, this is from people waking up and checking their phones first thing in the morning. Other high engagement times include the middle of the day on weekdays. Instagram users under 25 spend approximately 32 minutes a day. on the app–so think of all the midday lulls when users are picking up the phone to check their feed. Weekends are not necessarily that far off from weekday engagement. Afternoon brunches, hangouts and other events still have people on their phone through the day. However, engagement falls off dramatically early Sunday and Monday in the a.m. Discussion Forums Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when determining what to post. You will have weekly videos to write about in the discussion board. You must apply marketing concepts from the chapter to analyze the effectiveness of the marketing strategy the video discusses. You must proofread. Type your post in a Word document (or Google Docs) first and run spelling & grammar check before copying and pasting it into the discussion board. Unoriginal work that simply re-states what another person has posted will lose points for lack of contribution and depth of analysis. In order to receive a 10, you are encouraged to apply your own experiences as well as outside sources (article, videos, and blogs) into your discussion as long as you also incorporate relevant chapter marketing concepts. In addition to, you must respond to another post. Your initial post should be at least 200 words. Remember to post early in the week to encourage discussion and you must make a substantial comment on at least one of your classmate’s posts. A response requires more than simply stating “I agree” or “I like what you said” and should be long enough to adequately support your views. I look forward to hearing your comments within the discussion forums. Refer to course calendar or assignments for due dates/times. Refer to Canvas assignments for grading rubrics.
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