write a paragraph from Theas answers
1 1-What is the business? Almatar is a Saudi online travel agency that providing travel services, information and resources about travelling anywhere around the world by providing the services for the Saudi citizens with respect for the culture aiming to empower and benefit them. 2. What is the idea? It is a Saudi company specialized in the field of travel and tourism, working to provide the best prices to customers through its electronic platforms, which include mobile phone applications and the Internet. The almatar website facilitates a lot of effort because it saves a lot of time by providing all airports and hotels on one platform and at the best prices. It has also become an essential destination for travelers to facilitate reservations and ensure that their rights are preserved. 3-What are the type of products and/or services provided? Through Almatar you can make hotel reservations, book flights and get detailed information about hundreds of destinations worldwide by paying through many methods including: VISA, SADAD, American express and more. Also, you can get tips and hacks about the places you are about to visit. • 4. Explain the business statement, business vision and business objective. Business statement. ” Our mission is to give our user’s a smooth, fast and precise travel experience. ” • Business vision. “To doing the best we can to provide them with the finest of all.” • Business objective. “To seek provide an enjoyable travel experience by facilitating reservations and preserving traveler’s rights.” 5. Where is the money? Almatar.com is an e-commerce site targeting the travel sector, which focuses on changing the travel sector. It designs its business and revenue models based on the services it provides, mainly focused on travel bookings, including points of access like flights or accommodations like hotel reservations. The organization mainly generates income by earning commissions from 2 such bookings. When an individual books travel arrangements with an airline or any competitor hotel, since Almatar is a service provider, the airline and hotels pay a commission for initiating the sale. This is a recurring model of obtaining revenue through booking travel commissions for reservations processed in high volumes by the industries (Almatar, 2024). Additionally, Almatar could adopt strategic alliances or featured placements revolving around the presentation of selected hotels and airlines. In other words, these partnerships might be real money-makers, particularly if a client chooses to negotiate with a famous or highly-demanded service provider. 6.Who and where is the target audience? The target audience for travel bookings includes adults with disposable income, diverse travel preferences, and a desire for memorable experiences. They value comfort, authenticity, and sustainability in their travel experiences and are influenced by social media, online platforms, and wordof-mouth recommendations. demographics: Age: The target audience typically spans a wide age range, but often includes adults ages 25 to 54. This range includes both young professionals looking for adventure and older individuals looking for relaxation or cultural experiences. Income: Middle to upper income earners are usually the primary target, budget-conscious travelers can also be targeted with affordable travel options. Education level: The target audience often consists of individuals with at least a college education, as higher education levels are associated with higher income levels and a greater propensity to travel. Family situation: The target audience may include individuals and couples without children, as well as families with children, depending on the type of travel experience being promoted. Lifestyle: Some travelers desire adventure: Who value physical and mental challenges. Luxury Travelers: Another section of the target audience values high-end experiences like fivestar hotels, excellent dining, and private tours. They value relaxation, pampering, and customized attention. Cultural Explorers: Many visitors like immersing themselves in diverse cultures, seeing historical sites, attending local events, and sampling authentic cuisine. Consumption patterns: Online Booking: The target group is likely to use 3 online platforms and mobile applications to investigate and book their trip plans. They like the convenience, flexibility, and variety of choices provided by online travel firms and booking systems. Experiential spending: Travelers prefer experiences above material stuff. They are willing to invest in unforgettable experiences like guided tours, cultural activities, and one-of-a-kind accommodations. Influence of Social Media: has a significant influence on many people’s travel decisions. They may seek inspiration from travel influencers and post about their trip experiences on social media. 7. Characterize the marketplace The travel industry marketplace, especially the e-commerce segment, is wide and expanding continuously. It is characterized by rapid growth due to the high internet penetration, development of digital payment systems and e-shifting people’s preference for online prebooking. The market is also very varied, targeting different types of travellers, the leisure market and sources of business travellers. Various customers can be suitable- from cost-conscious backpackers to luxury enthusiasts, each with diverse likes and needs. In this market, competition is high, and many competitors involve big international players, regional specialists, and many more (Almatar, 2024). The competitors’ rivalry includes other e-travel agencies, longstanding competitors in direct booking channels, primarily the websites of airlines and hotels, and entrants like Airbnb. Companies like Almatar must have attractive value propositions, including incident pricing, exclusive deal features, friendly user interfaces, and superior customer service to remain competitive. Owing to fast-paced technological developments and consumer behaviour modifications, the travel e-commerce market needs continual innovations and adaptations. Such companies that do well and survive in this market space can astutely apply the benefits of technology to provide an ultimate better customer experience, offer a broad spectrum of diverse services, and be flexible to the winds of the market. 4 8. Describe the content of the business website The content of the Almatar.com website appears to be primarily related to travel services, including hotel bookings and flight reservations. The website offers a range of features and services, such as finding the best prices for hotels and flights, exploring popular destinations, and accessing exclusive offers and promotions. The website allows users to search for hotels and flights by entering their destination, travel dates, and the number of travelers. It provides information on featured hotels, showcasing a selection of recommended accommodations worldwide. Almatar.com emphasizes the benefits of booking through their platform, which includes access to more than one million hotels worldwide, inclusive prices of service and taxes. In addition, the website provides users with secure payment methods for their bookings. The website includes sections such as “About the Company,” “Privacy Policy,” and “Frequently Asked Questions.” where users can find information about the company, and its privacy policy. The website also includes “Contact Us” section where users can get assistance and support regarding their bookings though Instagram, Facebook, WhatsApp, and X. It also features a blog section called “Almatar Blog” where users can find articles and updates related to leisure and travel. 9. Conduct a SWOT analysis for the business SWOT ANALISIS STRENGTHS: • They have a good working environment Flexible team – Competitive salaries. • Extensive network: almater.com collaborates with over 500 airlines and offers bookinges in more than million hotels worldwide, indicating a broad network and potions for customers. • Secure payment methods: the website ensures safe and guaranteed payment methods, which can build trust and confidence among customers. • Comperirve piecing: the website claims to provede the best prices for hotel resercations and flight tickets, which can be a significant advantage in the highly competitive travel industry WEAKNESSES: • Reliance on technology: Reliance on technology exposes the company to the risk of technical errors, server outages, cybersecurity threats, or software errors that can disrupt service and harm brand reputation. • Limited information: the content provided does not offer detailed information about the company’s background, team, or specific features of its services. this lack of information may hinder potential customers’ decision-making process. • Language limitation: the website content appears to be available only in Arabic, which may limit its reach to non-Arabic speaking customers and reduce its potential market. • Customer Service Challenges: Addressing customer service issues such as booking errors, flight cancellations, or accommodation disputes in a timely and satisfactory manner is critical to 5 maintaining customer satisfaction and trust. OPPORTUNITIES: • Growing travel industry: The travel industry continuously growing, and there is a significant demand for online travel services, Almater.com can capitalize on this trend by expanding its customer base. • Mobile app development: the website encourages users to download their mobile app developing a user-friendly and feature-rich mobile app can enhance customer convenience and increase engagement • Personalization: By tailoring offers and recommendations according to user preferences, past travel experiences, and behavior, data analytics and machine learning algorithms can improve user experience and increase consumer engagement. Almatar.com company must take care of something on a regular basis in order to be more unique. THREATS: • Market volatility: The travel business can be greatly impacted by events like natural catastrophes, pandemics, unstable political environments, and poor economic situations.In order to minimize risks and adjust to these developments, Almater.com must be ready. • Regulatory Shifts: Modifications to laws governing competition, travel, taxes, or data protection may have an effect on a business’s capacity to operate, maintain compliance, or gain access to markets. • Intense competition: Losses from market share and profitability may result from other airline platforms, internet travel agents, and alternative lodging suppliers.Almater.com needs to be ready to adjust to these developments and take precautions against any hazards. • Collaborations and Partnerships: Establishing tactical alliances with travel agencies, hotels, airlines, or nearby companies can increase the app’s inventory, provide users with access to special offers, and improve its value proposition. 10. Develop an e-commerce presence map. Type of presence platform Website Mobile Tablet Pc Laptop I pad Social media WhatsApp Instagram Facebook X Activity website that offers services related to booking flights and hotels at competitive prices. It serves as a platform for individuals to search and reserve flights and accommodations for their travel needs. The website claims to provide access to over 500 airlines and over a million hotels worldwide. almatar.com have social media accounts on platforms such as Facebook, X, Instagram, and WhatsApp where they could share 6 Offline media Print media Tv Radio updates, travel deals, and interact with their customers. Almatar.com use offline channels such as print advertisement and promotional events, and radio to reach the largest segment of people and spread Reference Almatar. (2024). Book hotels and flights at the best prices. Almatar. https://almatar.com/
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