PPT Project
Scenario:
You are pitching a company’s board of directors with a proposal to take their brand/product/service into a new international market. You will use compelling research, data, and analysis to build your case. You will outline your strategic recommendations for entering the new international market, based on your research of company’s strengths and weakness and the new market’s opportunities and threats. This will include a deep understanding of the new market and its marketing environment: culture, regulation, consumers, competition, infrastructure, etc.
Project Content:
Executive Summary: Start with an introduction/overview that gives your reader an overview of the project scope.
Brand Overview / Product:
Pick an international brand/product/service that you believe has export potential to another international market.
Provide an overview of the brand, including what makes it unique and different, where it is based, value proposition, etc.
Include: Company and Brand Description – within their home country
Brand Story – History, best-selling products, programs, marketing, what they are known for
- Retail Strategies
Customer and Target Market
Brand corporate mission, values, sustainability, sourcing, community programs, etc
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