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April 9, 2024

Environmental Scan for Trends

An environmental scan is the process of continually monitoring the forces outside of the organization for trends, opportunities and threats to the business.

Conduct a marketing environmental scan for your product/service using the seven microenvironments/forces discussed in this lecture.
Conduct research and present your findings to support your analysis.
Using data available online, industry journals or industry magazines.
One citation per environment (total of seven) – competitive forces, demographic forces, economic forces, natural forces, technological forces, political forces, cultural and social forces

Company: A boutique hotel that has a different theme per floor to attract customers based on their preferences. Each floor will have a designer brand design theme, environmentally friendly theme, sports theme, and nightlife theme.

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