Choose a pictorial advertisement from a recent magazine. (2-
Choose a pictorial advertisement from a recent magazine. (2-3 double-spaced, proof-read pages. Include the advertisement that is the subject of your paper (take a picture with your cell phone or scan it; either way, send it along with yourpaper).Examine your chosen advertisement thoroughlyExecute a formal analysis; consider the design of the work as a whole—text and images. Examine the forms, figures, objects, and words that constitute the overall picture. How are they arranged in relation to each other?Point out any objects of the ad that function as symbols.Your paper should address questions like these: How is color used or is it? Line, light, textures, space, forms, depth, and compositional arrangement? What is actually depicted here? What is the setting? Is there action, either explicit or implicit? Is there any text? How is it related to the other features of the total ad? Is the advertised product itself represented? Where is it situated within the broader representation or how is it excluded? If it is absent, how is it evoked? What is the relationship between what is depicted and the attempt to have us—the intended viewers—“purchase” the “product”? What cultural assumptions are assumed and why? Who is the audience addressed? AFTER you have examined and questioned your chosen advertisement as described above, analyze and write about how this image works to make an argument through visual language in order that you desire what they have to offer. If the final aim of your advertisement is to induce, persuade, or even seduce you to purchase a product or service, what strategic choices in form and subject matter serve that end?
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