Case Study #1: Walmart’s Omnichannel Strategy: From Supercenter to Super App
Part I (Case Study):
Follow the steps associated with the case study.
Case Study #1: Walmart’s Omnichannel Strategy: From Supercenter to Super App
• Read the case study in Chapter 4 of the textbook titled “Walmart’s Omnichannel Strategy: From
Supercenter to Super App.” Or watch a video in e-textbook.
• In < 700 words, write a response essay that addresses the following questions/issues:
• Why is Walmart considered an underdog in the e-commerce arena?
• What advantages does Walmart have in pursuing its goal to become an omnichannel
retailer?
• What role did redesigning its website, developing mobile apps, and creating a new design
for its physical stores play in Walmart’s omnichannel strategy?
• Is Walmart’s strategy working?
Use your own words and feel free to express your own thoughts – it is exactly what we are looking for.
Most of your time and energy should be devoted to the third and fourth section (bullet points).
I are looking to see case write-ups that demonstrate effort and originality — not some
particular “right” answer to the questions.
Remember the word limit — it is included here for a reason.
You may consult outside sources to help inform your understanding of the general themes/ideas, but you do not need to. No citations are required but beware of plagiarism! In case you are using someone else’s thoughts, then please make sure to name them.
Formatting is important, practice using APA 7h edition student style.Part I (Case Study):
Follow the steps associated with the case study.
Case Study #1: Walmart’s Omnichannel Strategy: From Supercenter to Super App
• Read the case study in Chapter 4 of the textbook titled “Walmart’s Omnichannel Strategy: From
Supercenter to Super App.” Or watch a video in e-textbook.
• In < 700 words, write a response essay that addresses the following questions/issues:
• Why is Walmart considered an underdog in the e-commerce arena?
• What advantages does Walmart have in pursuing its goal to become an omnichannel
retailer?
• What role did redesigning its website, developing mobile apps, and creating a new design
for its physical stores play in Walmart’s omnichannel strategy?
• Is Walmart’s strategy working?
Use your own words and feel free to express your own thoughts – it is exactly what we are looking for.
Most of your time and energy should be devoted to the third and fourth section (bullet points).
I are looking to see case write-ups that demonstrate effort and originality — not some
particular “right” answer to the questions.
Remember the word limit — it is included here for a reason.
You may consult outside sources to help inform your understanding of the general themes/ideas, but you do not need to. No citations are required but beware of plagiarism! In case you are using someone else’s thoughts, then please make sure to name them.
Formatting is important, practice using APA 7h edition student style.
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