5-1 Discussion: Knowing Your Audience

124931) two images that you will find and share with your peers for further discussion (2) your response to a discussion question.

For the first part of your initial discussion post, begin by conducting some research on how designers use typefaces effectively and how they combine typefaces for headlines, subheadings, and body copy. Find two magazine advertisements that are aimed at different audiences (young vs. elderly, male vs. female, video game player vs. football fan). Then, upload the images for your initial discussion post along with your response to the questions in part two.

For the second part of your initial discussion post, address the following for each of your examples:

How do the chosen typefaces and layouts reflect the audience?
Discuss how the designer used different typeface pairings and whether they were effective.

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