You will need to be able to skillfully use the SWOT model and knowledge of market segmentation to answer questions and complete forms. Other detailed requirements are in the PPT.require
You will need to be able to skillfully use the SWOT model and knowledge of market segmentation to answer questions and complete forms. Other detailed requirements are in the PPT.
Assessment 1 INDIVIDUAL (35%)
Due date: 2nd December (5pm) via Turnitin
You need to address the Assessment brief available online (in BB, read all the 6 pages).
Assessment expectations will be discussed in class
Main learning outcomes: environmental and segmentation analysis
Assessment 1 refer to the assessment brief
Assessment scenario
You must answer all the questions of this assessment based on a selected SINGAPOREAN CHARITY or NGO (non-governmental organisation).
Based on the CHARITY or NGO you selected, you will select a particular (existing) initiative that aims at raising the number of (event) volunteers OR financial contributions to fund programs, cover operational expenses or raise awareness.
You may use the following link to search for organisations that may be used in this Assessment.
https://redthread.sg/ngo-network/singapore-2
Refer to BB
Assessment 1 refer to the assessment brief
Assessment 1 – components
UN SDG (https://sdgs.un.org/goals)
SWOT analysis
Segmentation Analysis
Marketing recommendations
Assessment 1
Part 1- Charity / NGO Selection
What is your selected organization and initiative? Your selected NGO must operate on a LOCAL or NATIONAL level. EXAMPLE Selected NGO: RSPCA Australia // Initiative: Million Paws Walk
Note: Students can choose the same organization BUT cannot choose the same initiative
* Information in RED may be deleted from your submission
Assessment 1
Initiative:
Protect Sea Turtles
Assessment 1
Initiative:
Protect The Pangolins
Assessment 1
Part 1- Charity / NGO Selection
Does this organization address any of the United Nations (UN) 17 Sustainable Development Goals (SDGs)? Justify. (max 200 words) (10 marks)
UN SDGs: https://sdgs.un.org/goals
Assessment 1
PART 2- Application questions. You will address this part based on your PART 1 selection.
Conduct a SWOT analysis of the selected organisation using Table 1. (40 marks)
You may utilize a maximum of two pages in Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left). 1.0 Line spacing
Please refer to the marking rubrics for more information
Assessment 1 (#4)
Conduct a Segmentation Analysis of your selected initiative by completing Table 2 and addressing the issues listed below. (20 marks)
•Provide an explicit profile of the primary target market by examining the specific characteristics in each of the broad segmentation variables (geographic, demographic, psychographic and behavioral) that are relevant to your selected ORGANISATION / initiative when raising contributions to fund programs, cover operational expenses or raising cause awareness.
•Explain HOW the characteristics you used to describe the primary target market is relevant to the selected initiative.
You may utilize a maximum of two pages Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left)
Please refer to the marking rubrics for more information
Table- information in red may be deleted.
Artificial Intelligence
Any use of Artificial Intelligence MUST be properly acknowledged in the assessments. It is very unlikely that you will be able to produce the expected APPLICATION Level of this unit’s assessment through AI platforms.
Referencing style
The referencing style for this unit is Chicago 17th B.
More information can be found on this style from the Library web site:
https://libguides.library.curtin.edu.au/uniskills/referencing/chicago17.
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Part 1- NGO Selection
1) What is your selected NGO and initiative? Your selected NGO must operate on a LOCAL or NATIONAL level.
Selected NGO from: https://redthread.sg/ngo-network/singapore-2
(can not choose international NGO’s)
2) Does this NGO address any of the United Nations (UN) 17 Sustainable Development goals (SDGs)? (max 200 words)(10 marks)
UN SDGs: hhttps://sdgs.un.org/goals
PART 2- Application questions. You will address this part based on your PART 1 selection.
3- Conduct a SWOT analysis of the selected show using Table 1. (40 marks)
a. You may utilize a maximum of two pages in Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left). 1.0 Line spacing
b. Please refer to the marking rubrics for more information
c. Information in RED may be deleted from your submission
2
2
Table 1- SWOT analysis
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1. Strengths (select the 3 main strengths) 10 marks |
Consequences to your selected initiative |
Suggestions (how this NGO/charity may take advantage of these strengths in its marketing efforts?) |
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1) |
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2) |
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3) |
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Weaknesses (select the 3 main weaknesses) 10 marks |
Consequences to your selected initiative |
Suggestions (how this NGO/charity may minimise the consequences of these weaknesses?) |
|
1) |
||
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2) |
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3) |
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Opportunities (select the 3 main opportunities) 10 Marks |
Consequences to your selected initiative |
Suggestions (how this NGO/charity may take advantage of these opportunities in the selected initiative?) |
|
1) |
||
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2) |
||
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3) |
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Threats (select the 3 main threats)10marks |
Consequences to your selected initiative |
Suggestions (how this NGO/charity may minimise the implications of these threats in its marketing efforts of the selected initiative?) |
|
1) |
||
|
2) |
||
|
3) |
4- Conduct a Segmentation Analysis by completing Table 2 and addressing the issues listed below. (20 marks)
•Provide an explicit profile of the primary target market by examining the specific characteristics in each of the broad segmentation variables (geographic, demographic, psychographic and behavioral) that are relevant to your selected NGO / initiative when raising contributions to fund programs, cover operational expenses or raising cause awareness.
•Explain HOW the characteristics you used to describe the primary target market is relevant to the selected initiative.
a. You may utilize a maximum of two pages Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left)
b. Please refer to the marking rubrics for more information
c. Table- information in red may be deleted.
Table 2- Segmentation Analysis
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Segmentation characteristics – they must be all related to the same market segment / primary target market |
Rationale – How is the selected characteristic relevant to the selected initiave? |
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Geographic Segmentation |
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Demographic Segmentation |
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Psychographic Segmentation |
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Behavioural Segmentation |
5- Based on the SWOT (question 3) and segmentation (question 4) analyses you conducted, provide three recommendations of important aspects that should be considered in any of the 4ps of selected initiative.
You must explicitly link the recommendations to a particular SWOT element and how the recommendations relate to your identified segment. (30 Marks)
Recommendation 1 (200 words)
How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.
Recommendation 2 (200 words)
How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.
Recommendation 3 (200 words)
How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.
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