In recent decades advances in information and technology, as well as changes in consumer behavior, have posed serious challenges to traditional business models in the entertainment an

Please make sure that you understand the instructions.. Please I need this by Thursday……

                                                    “THE TEMPLATE IS ATTACHED”

                                                               OBJECTIVE

• Identify and analyze a company within the entertainment and media industries that went out of business
• Conduct research using the library databases EBSCOHost and Nexis Uni
• Research a company dossier

                                                               OVERVIEW

In recent decades advances in information and technology, as well as changes in consumer behavior, have posed serious challenges to traditional business models in the entertainment and media industries. History has shown us that when companies fail to adapt and to find new, sustainable business models, the death of their business is inevitable. As we’ve learned this week, this is a business concept known as “Adapt or Die.” 

For our first assignment, you’ll research an entertainment or media company that went out of business due to its failure to innovate.  As an emerging industry leader, think about how their missteps can help inform the decisions you make and risks you take as you grow in your career. 

Week 1’s Lesson module provides resources to help you complete this assignment. 

                                                         INSTRUCTIONS

Fill out the template (found under “Downloads” below) about a company that went out of business in the last 10 years.  

Part I: Identify & Analyze

On the template provided, answer the following questions:

1. Name of the business that went out of business (Must specifically be within a sector of the entertainment and media industries)
2. Insert an image that represents the company (This can be a logo, photo of the company’s storefront, or product that the company produced)
3. What year did the company go out of business/file for bankruptcy?
4. What were the company’s revenue streams at the time? (3-5 maximum sentences)
5. Using the Nexi Uni database, find the "company dossier" for the business and take a screenshot of their last recorded Annual Revenue figure. 
6. In 250-500 maximum words, based on your research and critical analysis, explain the missteps and reason(s) why the company went out of business.
7. In 250-500 maximum words, based on your research and critical analysis, what lessons can be learned from the failure of this business? What do you think they could/should have done differently?

Part II – Research & References

Provide 4 references that support the answers you provided in Part I. Keep in mind that Wikipedia is not considered a credible source. Using Wikipedia for even 1 resource, will result in a "Poor" grade for the research portion of your grade. 

Reminder: Week 1’s Lesson module to help you successfully complete this assignment. Make sure you read and watch all the materials and resources provided.