It is due by 11:59p.m. on April 15, 2020 You will be given
It is due by 11:59p.m. on April 15, 2020 You will be given threeessay-style questions. One question will be compulsory and for thesecond you will choose one from the remaining two.Your answer should be about 1,500 words perquestion, plus cover page and any references. • Question 1 is compulsory • You can then pick Question 2 or 3 as your second response.• Your total response consists of your response to Question 1, plus your response tothe second question of your choice.• Your total essay should be about 3,000 words, (plus or minus 10%), plus cover page andreferences. Please use APA style, and insert the references cited at the end of eachquestion and not as one group at the end of the whole essay. Some good resources onAPA style are:2https://owl.purdue.edu/owl/research_and_citation/a…neral_format.htmlhttps://apastyle.apa.org/ Question 1 – 1500 words This is a required/mandatory question.Question: Personal Reflection There are variety of learning objectives. Thesewere: 1. Understand foundational elements in the evolution of public relations, such as history,definitions, the role of the public relations departments, and the competencies required towork in public relations in the 21st Century. 2. Identify and apply the theory underlying public relations as a professional function. 3. Understand how various functions, roles and competencies work together in a modernpublic relations department. 4. Analyze and apply basic communications planning and reasoning to public relationsproblems or cases.5. Exhibit and practice the various important competencies, skills and abilities that are partof modern public relations practice and teams.In your response to this question, please reflect upon your own growth in learning andknowledge about public relations throughout this course. Here are some general questions tohelp you with your reflection, and you can use all, some, or none in your response. Please writein full sentences if you submit essay style.Regardless of the method you choose, we are looking for you to demonstrate that you have takenthe time to reflect upon your personal learning and growth in some detail in relation to what youlearned in the course. We are also looking for you to refer to some theories, definitions or otherconcepts covered in the course in your response. 1. At the start of the course, how would you describe your knowledge of and interest in publicrelations? 2. What have been the most valuable and/or enjoyable parts of the course for you and why? 3. Can you reflect on something in particular in the course that sparked you to look at thingsdifferently or changed the way you look at public relations? Please focus on and name one ormore specific element(s) of the course such as theories, definitions, concepts, or other coursecontent that made you think or helped change your thinking. 4. What elements were you most interested in? What did you learn the most from? 5. Can you see yourself applying elements of public relations to any future career, and if so,which elements and how? Has some of the learning already been useful to you, and if so,how? 6. What are the things, if any, you think you will remember from this course long after it’sfinished? 7. What do you think of your knowledge of public relations now? What is your sense of whatpublic relations is about?Here are a couple of links to what reflective writing is/is not to help you as you work on yourresponse:https://student.unsw.edu.au/reflective-writing https://www.trentu.ca/academicskills/how-guides/ho…Question 2 – Public Relations general knowledge and crisis communications The world is currently in the midst of a very difficult crisis dealing with the Coronavirus. Please pick two of the sub-questions below and write 750 words for each response, for a total of1,500 words, plus references. Please ensure you quote at least 6-10 academic sources (APAStyle) in your response. You may add other references if you wish. We are looking for you toreference authors, and also bring some of your own thinking to these questions. Please refer toone or more specific crises or issues to help make your points. Anytime you name a specificcrisis or public relations concept, theory, or definition, please explain how it relates to thepoint(s) you are making. Question(s) – pick two of these for 750 words plus references each 1. Which public relations definition do you feel best reflects what an organization should bedoing in the midst of a crisis?2. What is the definition of a crisis and is it your sense that we are experiencing one now withCOVID-19?3. What is the role of public relations in a crisis? 4. How does the media help/hinder crisis communications?5. How can/do public relations practitioners contribute to communications with various publicsduring a crisis? 6. What models of public relations are used/are most effective in crisis communications? 7. What publics are important in crisis communications? 8. What opportunities/challenges have social media brought when dealing with crises? 9. What types of ethical issues might public relations practitioners encounter in doing their jobin a crisis situation? I have provided the library links to a few resources that may help with some of these questions.Please also leverage any other information you may find in our required textbook, classpresentations and notes, or through other sources as well as your learning throughout thissemester, to answer the questions. Resources:http://sk.sagepub.com.proxy.bib.uottawa.ca/referen…Chapter on Parameters for Crisis Communications by Tim Coombs:https://onlinelibrary-wiley-com.proxy.bib.uottawa…. https://www-sciencedirectcom.proxy.bib.uottawa.ca/science/article/pii/S0363811118300857?via%3Dihubhttps://ocul-uo.primo.exlibrisgroup.com/discovery/fulldisplay?docid=wj10.1111%2F1468-5973.12130&context=PC&vid=01OCUL_UO:UO_DEFAULT&lang=en&search_scope=MyInst_and_CI&adaptor=Primo%20Central Question 3 – Media relations and communications planning The railway disaster in Lac-Mégantic, Quebec, is one of the case studies covered in the course.Please review online materials from the course as well as your notes, the textbook and anyreadings/videos to respond to this question. In your response, please refer to these and any otherreferences (6-10 references, APA style) you may find to make your points. Your response shouldbe about 1,500 words, plus references. Question:Imagine that you are the public relations officer for the railway company. Your role is to advisethe Chair of the company and its other leaders in the wake of this event. Please respond to allparts of this question:a) How would you have recommended that the company proceed with communications withthe community and the media following this event? To answer this part of the question, please write a brief communication plan that includesall the usual elements of a such a plan as identified in the class materials and thetextbook. b) What do you think the Chair of MMA did in his public communications to further upsetthe community? What could and should he have done differently? c) What do you feel are the general lessons learned about public relations that can be drawnfrom this situation? Resources:Here are links to the two videos that are available in the class materials about this case.The essay is due by 11:59 p.m. on April 15, 2020
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