Evaluating MNE Decision-Making based on Country Competitiveness and Recommending Strategic Alternatives
Order Instructions
Assignment Instructions:
1: Introduction (10%)
• Briefly introduce the selected MNE and its current international expansion strategy.
• Present the purpose and structure of the assignment.
2: Assessment of Initial Decision Making (15%)
• Evaluate the MNE’s decision-making process for selecting the current target country.
• Discuss the rationale behind their choice.
• Analyze the strengths and weaknesses of their initial decision.
3: Determinants of Country Competitiveness (20%)
• Discuss the four levels of determinants: country, industry, firm, and individual.
• For each level, identify and evaluate relevant factors affecting the MNE’s success in the
current target country.
• Explain how these factors influenced the MNE’s decision.
4: Recommendation of Alternative Countries (20%)
• Recommend at least two alternative countries for international expansion.
• Provide brief justifications for each recommendation.
• Ensure that the recommended countries have better prospects than the current target.
5: Country Profile (15%)
• Select one of the recommended alternative countries.
• Provide a detailed profile of the chosen country, including economic, political, cultural,
and legal aspects.
• Use credible sources to support your profile.
6: Justification of New Strategy (10%)
• Justify the selection of the new target country based on the country’s competitiveness and
alignment with the MNE’s goals.
• Explain how the new strategy addresses the shortcomings of the initial decision.
7: Conclusion (10%)
• Summarize the key findings and recommendations from your analysis.
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