What problem does Mario notice in his business? Before talking to James, in Mario’s opinion what has caused this problem?

Requirements:

1. Ensure that you have thoroughly read Chapter 1 and Chapter 3 before proceeding with this assignment.

2. This assignment consists of short-answer questions. While there is no strict length limit, aim to answer each question in approximately one or two paragraphs, comprising 3-4 sentences each.

3. Formatting Guidelines: Your report should adhere to the following formatting guidelines:

· Utilize one-inch margins.

· Use Times New Roman font with a 12-point font size.

· Pagination should be included in your report.

4. Submit your completed report through the designated dropbox on D2L.

Part 1: Mario’s Restaurant

Read the attached article regarding Mario’s Restaurant and answer the following questions.

1. What problem does Mario notice in his business? Before talking to James, in Mario’s opinion what has caused this problem?

2. Based on the dialogue between Mario and James, what other factors may have caused this problem? What will be the major objectives of James’ further research?

Part 2: Blink

Read the attachment titled “Blink” and answer the following questions.

3. ( New Coke) What mistakes did the “guy in the white lab coats” make (page 166) in the New Coke study that led to the big disaster? How would you improve this study if you were a researcher working for Coca-Cola?

4. ( Death Chair) Why did the studies Herman Miller did in early 1990s fail to reveal the Aeron’s great market potential? How would you improve these studies if you were a researcher working for Herman Miller?

5. ( Kenna) While “people who truly know music love Kenna” (page 151), the response from the twelve hundred people was “dismal” (page 152). What reasons may account for this significant difference? Please base your analysis on the facts presented in this article.

6. What lessons on new product innovation research do you learn from these three cases?

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