Based on your understanding of the marketing strategy Steve Jobs presented in Video 6.3, write an essay of at least 500 words that addresses the following items: In your own words, what is Steve Jobs’s message?
Based on your understanding of the marketing strategy Steve Jobs presented in Video 6.3, write an essay of at least 500 words that addresses the following items:
In your own words, what is Steve Jobs’s message?
Consider the Microsoft ad in Video 6.4. To what extent is this ad consistent with Steve Jobs’s message?
Review the Individual Essay Rubric
Actions before submitting your assignment.
Rubric
Marketing Message Essay Grading Rubric
Marketing Message Essay Grading Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeContentFull credit requires that the essay follows all guidelines contained in the assignment. There must be thorough responses to each responsibility with no ambiguity in the language used to respond. A submission that generally conforms to these requirements but is missing one element of the assignment will receive 25 points. There will be additional points deducted for missing information beyond this threshold. A total of 5 points will be deducted for every day a submission is late unless the student has received prior approval from the instructor.
30 pts
This criterion is linked to a Learning OutcomeOrganizationTo receive full-credit the essay must contain a clear and concise introduction as well as paragraphs logically organized and introduced by a clearly written topic sentence. The essay concludes with a short paragraph summarizing its message. A submission that generally conforms to these requirements but is missing one element related to this criterion will receive 9 points. There will be additional points deducted for inappropriate structure beyond this threshold.
10 pts
This criterion is linked to a Learning OutcomeAPA Citation StyleAny information that is not common knowledge or the writer’s personal or professional reflections or opinion must be cited using APA guidelines (i.e., in-text citation; reference page). One point will be deducted for each missing citation or reference.
4 pts
This criterion is linked to a Learning OutcomeGrammar, Spelling, PunctuationAn essay with only stray typos as “errors” will receive full credit. Essays with errors, but ones that do not interrupt the flow of the analysis will receive 4-5 points. There will be additional points deducted for errors beyond this threshold.
6 pts
Total Points: 50
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Requirements: at least 500 words
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