What is a key learning you can state from Text chapter marketing Mix ideas that can be applied here to your event and tech selection? How might your selected tech tool support the event’s marketing strategy operation specifically?
Section B2:
What is a key learning you can state from Text chapter marketing Mix ideas that can be applied here to your event and tech selection? How might your selected tech tool support the event’s marketing strategy operation specifically?
Team choice – explain why your team selected this as the best APP after consideration. State 2-3 features will add value to the organization’s marketing capabilities .
We decided to concentrate on the company name Galapro so can you please write about the galapro for the team choice part and also can you mention about Galapro for the section B2?
Requirements: 3-4 paragraph
UGM-F TEAM TECHNOLOGY PAPER GRADESHEET
Grade value 12-pts.
Due Presented in Class Sept 28th with a PowerPoint.
TEAM NAMES:
CAREFULLY READ AND FOLLOW FORMATING OF GRADESHEET BELOW
List each section and subsections to identify them to me .
2-3 pages single space
Paper Overview
As a team each member must Google then Choose a Non-Profit Event or Festival Now research the best marketing tech tool from lists below to select one Tech application EACH to use for the improvement of Event Plan operation of marketing strategy plan. Discuss a brief profile for the event the team found to consider then agree on One Event to develop with the selected One Tech App only for paper. Add your initials to each section of work you write in all sections.
Section A. Research and Select 2 Events and Tech APP 5 pt. total.
1.Event Selection Each member research and select an event (include those links here
Provide the links to each other from your research ideas for an event to consider.
Offer any ideas now on the web site reflecting their Brand Personality of the Event and then some Key facts. Now after discussing, agree on the one Selected Event itself to cover in paper and Why best Team choice here .1 paragraph 2. pts.
2.Tech Selection-Provide the insights on capabilities of Tech App to marketing areas from your selected Event with each other in a discussion. Now select ONE of the two Events Tech tool APP for team .( Include links here)
Now explain why your team selected as best APP after consideration. State 2-3 features will add value to the organizations marketing capabilities . 3 pts 1 paragraph
Section B, 5-pt. total 1 paragraph each
Examine The Selected Event audience outreach. Consider how the selected Event Tech features will offers better marketing planning as a tool in its marketing results 2.
What is a key learning you can state from Text chapter marketing Mix ideas that can be applied here to your event and tech selection? How might your selected tech tool support the event’s marketing strategy operation specifically? 3.pts
Section C. 2pts.
Prepare a 5 slide PP with clear ideas-Bulleted slides 2 pts.
1 title slide-One slide per 4 sections. 5 minutes keep top ideas and brisk reporting.
SUGGESTED REASEARCH SOURCES
Each Team member Research ideas on Tech Marketing ideas at Corbin Ball GO to website below
Corbin Ball Tech Site 23
Go on Corbin’s site to Marketing Communication(MARCOM) Data analysis list.
View to consider these Marketing applications:
1.Marketo marketing outreach systems
2.Feather- Ads
3.Swoogo- Streaming
4.Hub spot- CRM Blogs
Also, PAST STUDENT SELECTED these in 2022 for paper.
HOOTSUITE
ADOBE VR
PATRON
SPARK
SALESFORCE
SOCIAL STUDIO
Team Technology Paper
Grace Lin and Jieun Son
Section A1:
Event link (Grace): https://sandiegozoowildlifealliance.org/pr/FoodWineandBrew2023
Reason for selection (Grace) -The San Diego Zoo Food, Wine & Brew celebration is an annual gala that provides an interactive experience for attendees to enjoy while donating to help the nonprofit San Diego Zoo Wildlife Alliance with making wildlife conservation possible. This event is promoted on the Zoo’s own website along with the alliance and event’s separate online platforms. This year the event occurred on September 23, with more than three thousand participants in attendance. The event’s website uses colorful imagery and enticing expressions reflecting a spirited brand personality to attract potential visitors. A map of the zoo is attached at the bottom of the webpage with the event’s different celebration zones specified to provide a visual representation of the festivities available at the event. Marketing prioritizes the culinary offerings available at the event, specifically the variety of food, wine and beer. Diverse local vendors, restaurants, wineries, breweries and more will be offering a multitude of appetizing menu options and rejuvenating beverage choices. Other than the cuisine and drinks present at the festival, there will also be live entertainment, such as musical performances and dancing. The event is held in the San Diego Zoo with vendors and live stages spread throughout the zoo so that attendees can participate in different experiences all around the area. While attendees enjoy their time at the event, they will also be supporting the efforts of conserving wildlife through their donations.
Event link (Jieun): .
Reason for selection (Jieun) – Offer any ideas now on the web site reflecting their Brand Personality of the Event and then some Key facts.
The “Hope for Children Charity Gala” is described as an annual event that is tasked as a charity for the providence of opportunities centered on offering funds to the “Hope for Children Foundation” (Kirby). Another aspect of the festival to be viewed includes entertainment and special performances by the children’s choir and others (Kirby). Due to its social obligation, the group members settled on using the “Hope for Children Charity Gala” for this discussion. Additionally, the event meets our interest due to the communal involvement in the contributions of such a noble cause and more. More information on the event and the nonprofit organizing the event can be found here -.
Team choice – Selected Event itself to cover in paper and Why best Team choice here
Section A2:
Tech link (Grace): https://www.onecause.com
Reason for selection (Grace) – One Cause provides intuitive software for fundraising events that prioritizes the event’s mission. Their online event platform is flexible and user-friendly, with designs created to be an efficient event management tool. One cause offers fundraising software that will help build brand awareness while promoting the event. They also have customizable setups to track KPIs along with ROI and sponsor recognitions. One cause can help create a marketing strategy that diversifies the channels that are used by the event to increase overall engagement and attendance. Through the utilization of email, social media, traditional advertising and the brand’s own website, attendee participation should increase as they become more aware of the event through the various platforms.
Tech link (Jieun): .
Reason for selection (Jieun) – Provide the insights on capabilities of Tech App to marketing areas from your selected Event with each other in a discussion.
Based on research conducted on the applications that would be appropriate to add value to the organization’s marketing capabilities, the application chosen was GalaPro. GalaPro is created to enhance the attendee’s experiences when attending festivals or events (Galapro). Some of the application’s features include its functionality to “enhance the audience experience by delivering individual multilingual subtitles, closed captioning, dubbing, audio description, and amplification to the user’s mobile device” (Galapro).
Another described feature of the application includes; “All content is provided in real-time, using speech recognition tech, developed specifically for live performances and shows.” (Galapro). Additionally, the application “is designed to provide an inclusive, discreet experience for the user and does not disturb the surrounding audience members.” (Galapro). With the quoted elevated experiences of the attendees of the “Hope for Children Charity Gala,” the application would likely allow better interaction during the event and dispensing of information.
The organization’s website describes the event order as having guests entertained while also hearing from companies involved with the nonprofit as they donate (Kirby). Charity organizers and other individuals allowed to commentate during the event are also heard (Kirby). With so much interaction and the need to have different people hold conversations and make a point during the event, the GalaPro was voted the most suitable due to the advantages the audience would benefit from. It would enhance the opportunities and marketing capabilities by selling the audience experience that would result from the event. This would be of great significance in addition to its mission, which is of a noble cause. More on the application can be found here -.
Team choice – explain why your team selected this as the best APP after consideration. State 2-3 features will add value to the organization’s marketing capabilities .
Section B1:
Examine The Selected Event audience outreach. Consider how the selected Event Tech features will offers better marketing planning as a tool in its marketing results
Audience outreach is an essential marketing tactic that allows brands to reach potential customers. For the San Diego Food, Wine and Brew celebration it is important to create effective outreach strategies so that they can spread their mission through various platforms to their target audience. A successful outreach campaign will appeal to more customers and eventually lead to more attendees at the event. Most of the current attendees for the event are informed of the celebration through the San Diego Zoo Wildlife Alliance’s newsletter that automatically sends emails to subscribers. The organization also uses various forms of social media to communicate to a wide range of audiences regarding the Zoo’s activities, wildlife news, along with other events taking place. By utilizing (tech choice), this technology will be able to help the brand find the right communication platform to reach their target audience and spread their message. Their (tech feature) feature will help direct needed prioritization of certain platforms based on the demographics of the event’s intended audience. For example, since the Food, Wine and Brew event caters towards customers above the legal drinking age, the (tech) would suggest that utilizing social media platforms, such as facebook and instagram, to increase exposure for the event using both visual and written media. (Tech) would customize the posts shared on the social media accounts to create more personal connections between the audience and the brand. (Other features of the tech chosen)
Section B2:
What is a key learning you can state from Text chapter marketing Mix ideas that can be applied here to your event and tech selection? How might your selected tech tool support the event’s marketing strategy operation specifically?
From the application’s use in the event of choice and the significance of promotion as one aspect of the marketing mix, the tool would support the event’s marketing strategy operation by promoting interaction and engagement.
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