PharmEZ is a cutting-edge educational gaming app created to address the unique challenges faced by student pharmacists in their academic journey. PharmEZ provides an interactive and engaging platform where students can enhance their pharmaceutical knowledge and develop critical skills in a fun and immersive environment.

Main idea for Marketing Plan:

IDEA:

Name of The app: PharmEZ

PharmEZ is a cutting-edge educational gaming app created to address the unique challenges faced by student pharmacists in their academic journey. PharmEZ provides an interactive and engaging platform where students can enhance their pharmaceutical knowledge and develop critical skills in a fun and immersive environment. Can be accessed from their mobile phones (Android Google Store, Apple Store, and/or PC). The application uses Game-based Learning to teach pharmacy students different pharmacy scenarios (including Hospital, Community, etc.) allowing them to develop clinical knowledge and apply concepts learned.

The plan must be double-spaced with a Times New Roman Font with a size of 12.

20 Pages long Microsoft Word Document (does not include a cover page, title page, table of contents page, resumes, lease contracts, and references page)

Describes the product or service including benefits/features/target market and research and development efforts

Effectively Describes the target market and sources of market research with citations

Describe the market segment analysis conducted and how it is relevant

Define the potential market for the product or service (geographical boundaries & location, existing data available, etc.

Completed SWOT analysis (3 descriptive points minimum for each category)

Well-thought-out and comprehensive strategy for growth in the market (Explain the logic of the strategy chosen)

Prepare a Comprehensive Promotional Strategy including budget, key messages, business objectives, and how effectiveness is measured.

Citations in APA Edition Formatting

Requirements:

Marketing Plan Group 163Executive SummaryNow a days phones are an essential and important tool that gives us access to countless benefits. That’s why we want to bring a tool to control hypertension that is readily available to everyone. The HTNTrack App will be available to download in Apple and Google Play Store by April 2023. The app will help keep an accurate journal of blood pressure readings, medications, weight, and blood sugar among other things. HTNTrack also provides a brief education overview for patients and/or caregivers that want to know more about the benefits of controlling blood pressure, what high blood pressure is, how their medications work, and tips to have a healthy lifestyle via diet or non-pharmacological alternatives. Exclusively our app has access to pharmacists 24/7 and can be shared across any providers.Unfortunately, Florida is one of the states with the most hypertensive populations, that’s why we are focusing on this state with a prospective plan of expanding our app across the nation in the future. Our target market is Florida residents 18 years or older that possess a smart device, it can either be the patient diagnosed with hypertension or a caregiver. The app may help aid the caregiver in the care of the patient or both the caregiver and patient can share this information with healthcare providers. As a new app we will be promoting ourselves via television, social media, radio, clinics, and health care providers that recommend our app to their patients. Although there are apps that we may identify as competition, they lack what makes us unique and that is direct access to health care providers. Our overall goal is to help and improve the lives of patients that suffer from hypertension and is the backbone to why we are creating a patient centered app. or

Marketing Plan Group 164Business ProfileSmart phones/electronic devices and health technologies have created a new pathway in delivering care, (Agnihothri, et al., 2021). New technologies are a way we can use to enable a better patient-provider relationship. In the study “Mobile health application usage and quality of care at a hypertension clinic: an observational cohort study” it was concluded that using mobile health applications can improve the relationship between the provider and patient, (Agnihothri, et al., 2021). Based on this information we decided to develop an application that integrates disease management and access to a healthcare provider. HTNTrack App is a phone application, developed by pharmacists, that mimics a hypertensive journal with the uniqueness of having a pharmacist On-Call 24/7. “HTNTrack APP” is a tool that will bring patients, caregivers, and healthcare providers a space to keep track of the patient’s hypertension. The customers will consist of hypertension patients, caregivers, and healthcare providers. Valuable features of the HTNTrack App include tables to record blood pressure a medication list section to keep the customers current medications and dosages records with them at any moment, and also graphs that demonstrate the trend of their BP readings (see Appendix). Customers will be able to choose their medication from a list under “My Medication List” section to create a record that will give them access to the information about each medication they have. They will be able to navigate easily through the app to add any information related to their hypertension status. App customers will be able to log blood pressure, pulse, weight, blood glucose, blood oxygen and others. There will be a section where users can add notes for any relevant information regarding their disease. The information about their medications will be delivered in a simple manner, for example,

Marketing Plan Group 165include brief explanations on how and when to take their medications, how it should be stored, and possible side effects. The app will also offer the option of setting up alerts to verify their blood pressure and when their medications are due to be refilled. What makes our product unique is the option of sharing their hypertension health information with caregivers and healthcare providers from the comfort of their house and having access to a 24/7 on call pharmacist, which is the key to engage with our target market. The benefit of these relies on the pharmacist being able to provide counseling and recommendations when patients need it through voice calls and live chats. Upon request, the service will be provided in a variety of languages including English, Spanish and Creole to impact a wider demographical area of patients in need of tracking their hypertension. All services will be available through the app in the three languages specified previously. We look forward to expanding to the entire US in the future. We plan to achieve our goal by becoming the number one app used by hypertensive patients or hypertensive caregivers by creating an easy-to-use app that allows them to track their progression, and keep users motivated with their improvement in health. There are other apps available in the market but ours will provide access to healthcare providers which makes us different from the rest. We will market through television, social media, and radio. We will also be working by directly targeting clinics and healthcare providers to recommend our app to their patients. The group of pharmacists that developed the idea of HTNTrack App have put together $525,000 for funds to the app. Our app is under development, and we plan to have it in both the Apple AppStore and Google PlayStore by April 2023.

Marketing Plan Group 166Mission StatementThe “HTNTrack APP” mission is to become a well trusted tool that establishes an outstanding access to services that improve the health outcomes of patients with hypertension.Vision statementThe “HTNTrack APP” vision is to innovate the accessibility tools used to manage and control hypertension within the United States.Marketing PlanTarget Market Our target market is divided by geographical and socio-demographic segmentation. HTNTrack App is focused on patients 18 years and older with a diagnostic of hypertension as well as caregivers and healthcare providers that manage the hypertensive population. We are focused primarily on the state of Florida with a prospective plan of expanding our services nationwide being directed towards customers who have access to smartphones or other electronic devices. Therefore, our customers would be considered both white and blue collar, since we are addressing the disease by using a tool most people have access to throughout the day (smartphones and/or electronic devices). There are other applications to track hypertensive patients, but ours will have the key feature of having a pharmacist on call 24/7, giving us advantages over similar applications. The app serves as a tool to provide more individualized care and therefore a better relationship between providers and patients. Our app will be launched on the Apple App Store and Google App Store which allows us to not need a specific zip code or selected area. Nevertheless, while doing our research, we identify areas within the state of Florida where the prevalence of hypertensive patients is higher, and we will increase promotion efforts in those areas to properly address and better understand our target market. In data

Marketing Plan Group 167published by the CDC, it was found that Collier County in southwestern Florida had the highest prevalence of uncontrolled blood pressure with 85.6%, (CDC, 2018). Patients with a hypertension diagnosis in the counties of Monroe, Dixie and Broward have prevalence’s of 50.8% (CDC, 2018). In the figure below we can see the distribution previously mentioned and these are the areas where we will focus our promotion strategy the most to improve the quality of life of the local populations. Description of Market Segment AnalysisHTNTrack App is a smartphone app that targets individuals with hypertension, their caregivers and Healthcare providers that manage hypertension in the state of Florida, where in the adult population aged 45 to 79, hypertension is a leading modifiable risk factor for cardiovascular disease, chronic kidney disease, stroke, and death, (CDC, 2018). In the study, “Mobile health application usage and quality of care at a hypertension clinic: an observational cohort study” it was concluded that using mobile health applications can improve the relationship between the provider and patient, (Agnihothri, et al., 2021). Nevertheless, the apps BARRET

Marketing Plan Group 168providing the benefit of having integrated healthcare experts as a key feature of the apps are limited or not available (Jamaladin et al., 2018). Therefore, this market needs improvements and competition to be more novel and focus on the necessity of the target market. In the United States, mobile devices have become a commonplace for health care settings, (Ventola C. L.,2014). Therefore, the need to develop and improve the market is necessary to be more proactive in the patient care goal. However, some healthcare providers remain reluctant to adopt their use, (Ventola C. L.,2014). This is the reason why targeting the patients is an ideal startup point to help them have better health outcomes plus access to the healthcare providers. HTNTrack App is an ideal option for the hypertensive tracking apps market because it will be innovative to the industry by providing on-call access to a pharmacist 24/7. This app is also an alternative option to help the patients adhere to treatment of what is known as the “silent killer” with the overall goal of improving their quality of life.Potential MarketThe potential market for HTNTracker does not have a specific location as we are an app and will be available all over the state of Florida. The potential market in Florida is exponential, with smartphones being as prevalent as they are. As shown above the state of Florida is prevalent in hypertension thus having a huge market for us.=CompetitorsCompetition is necessary to keep any market thriving. With technology thriving in the 21st century, health apps are becoming more prevalent. Some of the competitors within the BP tracking apps include SmartBP, Blood Pressure Tracker App+, AVAX Blood Pressure, InPulse – Heart Rate Monitor, BP Diary and My Blood Pressure Journal. From the previously listed apps, the only real competitor we have is the Blood Pressure App+. They similarly have most of our I

Marketing Plan Group 169features such as blood pressure monitoring numbers, list of medications, trends, and sending the results to anyone the patient desires. However, they lack what makes us unique, and that is the interprofessional collaboration between the patients’ healthcare providers to ensure the optimal therapeutic regimen and real time access to a licensed pharmacist 24/7. Additionally, we will have a simple but brief education on the benefits of controlled hypertension including lifestyle modifications such as diet and exercise to help the patient reach or maintain an at goal blood pressure reading. The other blood pressure monitoring apps will not attract the exact same target market having little to no impact on our business. As far as these apps go, they give you the freedom of tracking your blood pressure and inputting some medical information but are self-driven and have no collaboration with health experts, thus, leading to inefficient blood pressure monitoring.SmartBPBlood Pressure Tracker App+This app gives you the options to record, analyze and share your blood pressure information with other iOS devices like your Apple watch. Their features include the recording of systolic and diastolic blood pressure, pulse rate and weight. The body max index, pulse pressure and mean arterial pressure are automatically calculated; they also allow consumers to input notes. In this app you can log your blood, pressure, pulse, weight, blood glucose among other things. It also allows to write notes and to track your medications. It also gives the option of exporting your list of medication to share with anyone desired by the patient. The app generates graphs to spot trends and custom reports as a PDF allowing to share them as well.

Marketing Plan Group 1610AVAX Blood pressureInPulse – Heart Rate MonitorThis simulates a blood pressure diary app that tracks your weight and blood sugar readings. It has a medication calendar that gives the consumer reminders and gives comprehensive charts and statistics that follow current hypertensive guidelines.An app that allows you to check your pulse, monitor your blood pressure, and track oxygen saturation with your iPhone. It also gives lifestyle advice and helps manage your emotional wellbeing with mental health tests. BP DiaryMy Blood Pressure JournalA simple application that allows consumers to keep a self-monitoring diary of blood pressure. Allows users to make records of their BP history and see them in different forms like blood pressure log, chart, or report that you can save or send via email as a PDF.This app helps to keep track of your systolic and diastolic readings and heart rate. These readings are only stored on your phone to prevent leakages of your medical information onto the web.SWOT AnalysisThe SWOT analysis is an evaluation of our intended product where 4 important aspects are carefully evaluated to help maintain the focus and direction of our company. The evaluation of these aspects will contribute to having a better understanding and guidance of the future to therefore make informed decisions necessary to achieve our

Marketing Plan Group 1611goals and continue growing.Our main competitors offer some similar options, but our product is different by having a pharmacist handy 24/7. Strengths (+)Weaknesses (-)Patients will have access to the application at any time.Avoid visits and prolonged waiting times to obtain information regarding their medications. Patients will not need to incur transportation fees. Access the pharmacist on call 24/7.Patients can set up alerts for refills or expiring prescriptions.Multi languages: the services will be available in English, Spanish and Creole.Lack of reputation due to it being a brand-new application with no references. New strategy implementation by utilizing access to pharmacist 24/7. Patients will need to effectively self-introduce when they pick up their medication and when the refill date is due so the app can send them an alert. Miscommunication is possible in the live chat with the pharmacist. An Internet connection is needed.A monthly $5.99 fee applies to use the app.Opportunities (+)Threats (-)The are no other phone apps in the market that offer patient counseling or assistance in real time 24/7.Direct impact on those with hypertension, with 24/7 access to a pharmacist through their phones or other electronic devices.The app will be available for Android and Apple through their app store platforms.Competitive market and target.Elderly patients may require assistance.Internet access required to access the app.

Marketing Plan Group 1612Comprehensive Strategies for growth:Since 1921, cardiovascular disease has been the number one killer in the United States. After accomplishing our initial goal of launching HTNTrack App to provide quick and accessible access to hypertension, it would be beneficial to the population to provide the same resources for other cardiovascular disease states. Expanding our product: Dyslipidemia, arrythmias, DVT/VTE outpatient management, heart failure, ischemic heart disease are cardiovascular disease states that HTNTrack App looks to expand coverage to include in the future. The addition of these features would not affect costs and would only benefit the application as it adds additional information and services. The addition of these new features would take time as it would be important to find the most up to date data and information to provide the best quality to users. Devices such as Apple Watch can already conduct EKGs to monitor for Atrial fibrillation. Patients will be able to log moments of tachycardia, bradycardia, shortness of breath, atrial fibrillation, missed doses, double doses to track and communicate with their providers.Expanding our partnerships: To build the best possible database of information for our users, growing our partnerships to cardiac specialists and researchers at Miami Heart Research Institute, Mayo Clinic, and University of Florida College of Medicine Cardiovascular Research program. By growing partnerships with premier cardiovascular research institutions, we hope to be able to anonymously pool the results of patient data to provide a relevant database that will only further increase research and understanding of cardiovascular disease. Employees: Our employees will not only have to be up to date in their HIPAA

Marketing Plan Group 1613training, but our pharmacists and providers must stay up to date in their research of new cardiovascular guidelines, board certifications, and customer service to ensure our users are provided with the best information at a level that is comprehendible. Customers: Applications cannot grow without the feedback of the users. In order to grow our presence, we must be flexible in receiving feedback from users to improve quality control.Comprehensive Promotional Strategy Advertising and PromotionThe promotional plan for the HTNTrack app that will serve as a tool for individuals aged 18 or older diagnosed with hypertension or their caregivers track pertinent health information and maintenance vials will be to work closely with local clinics and healthcare facilities in the state of Florida to gain awareness of our service. We plan to do this by having these healthcare professionals recommend our app to their patients with hypertension and providing them with educational materials about the application so they can be knowledgeable about what we are offering. It will be important to promote in other market segments such as on television, radio, and on social media which we are dedicating funds to these types of advertisements as well. The goal of our promotional efforts will be to gain the trust and interest of community members located in Florida with hypertension or their caregivers and to make the crucial connections with these healthcare facilities to continue to grow the proposed business efficiently.Local advertisements-Local advertisements will be directed to clinics and healthcare providers in the state of Florida that will help us grow by recommending our app to patients

Marketing Plan Group 1614with hypertension. Advertisements for the HTNTrack app will also appear on local radio and television to reach the target population in a variety of different mediums. Digital marketing -We will market to the public by digital means as well. This includes posting advertisements to social media as social media has become an integral part of business marketing. This will help us reach a larger audience, especially with plans to expand nationwide in the future after the initial app launch projected for April 2023. We anticipate having a successful opening with approximately 100,000 downloads due to our promotional plan to advertise to the community of 500,000 hypertension patient residing in Florida in a variety of ways such as at healthcare facilities and clinics and on social media/radio/television rather frequently. The app will be available for download on both the Apple and Android Appstore platforms to be able to reach a wider consumer audience. We want to display our key messages in our marketing materials that depict that the HTNTrack app will provide a one stop place for not only just hypertension monitoring but will also include access to speak to on call pharmacists about any concerns or questions one may have which is what will set us apart from other competitors. The team behind the HTNTrack app is passionate and dedicated to assisting the Florida community with their hypertension and to acting as a resource for them quickly no matter their location due to it being an electronic tool. We plan on charging consumers a monthly subscription fee of $5.99 which will allow us to have these pharmacists available 24/7 to assist with medication questions and for us to fund the operating costs/fees of the application overall.

Marketing Plan Group 1615Measuring effectiveness is important for ensuring that we continue to generate revenue and reach our goal of expanding our business to the whole United States. Methods for measuring effectiveness include:-Surveys: Within the app, we will send out periodic surveys to gather information about customer satisfaction and to conclude which advertising methods are the most effective in gaining new customers.-Revenue: We will monitor revenue to confirm that we can cover monthly expenses and invest our net income back into the company to keep expanding the application.-Competitors: By monitoring the progress of our competitors, we will then compare our progress and aim to make improvements where needed.

Marketing Plan Group 1616BudgetBusiness Start-up BudgetOne-Time Capital CostsApp developmentProgramming$42,000Infrastructure$15,000Servers$3,000Other start-up costsHIPAA-Compliance$12,000Google Play store developer account$25Brochures (3000; printingcenterusa.com)$420Total One-Time Cash Requirements:$72,445 Monthly Operating ExpensesApple App store account$99Instagram advertisement (CPM $6.70)$13,400Facebook advertisement (CPM $12.07)$24,140Radio advertisement$1,000Billboard advertisement$11,750Maintenance$1,000Lexicomp drug reference$10Wages$23,100Total Cash Required for Monthly Expenses:$74,499Total Estimated Cash to Start Business (One-time capital costs + Total Monthly Expenses):$146,944Operating IncomeUser subscription ($5.99)$599,000Net Income (Income – Total startup cost):$452,056

Collepals.com Plagiarism Free Papers

Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.

Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS

Why Hire Collepals.com writers to do your paper?

Quality- We are experienced and have access to ample research materials.

We write plagiarism Free Content

Confidential- We never share or sell your personal information to third parties.

Support-Chat with us today! We are always waiting to answer all your questions.