In what ways can a newer, smaller competitor “punch above its weight” by taking advantage of the Internet?
Warby Parker is an American online retailer of prescription glasses and sunglasses, based in New York City. Warby Parker primarily sells products through its website, but also features retail locations across the U.S. and Canada.
If you are not familiar with this retail store, visit their website https://www.warbyparker.com/Links to an external site.
1. In what ways can a newer, smaller competitor “punch above its weight” by taking advantage of the Internet? How can the Internet be applied as a tool to help businesses avoid some of the costs associated with doing business following more conventional or “old school” approaches? How do you see the balance of power in industries like the eyewear industry shifting as customers become more comfortable buying eyewear online?
2. What impact does Warby Parker’s decision to donate a pair of eyeglasses for every pair purchased from them have on customers’ perceptions of the company? How does Warby Parker’s focus on being a great place to work influence how the company is seen in the market?
3. Problem Solving. As an operations management consultant, you’ve been contracted to help a large, traditionally configured clothing company – Marquee Clothes – to become more Internet enabled and competitive in light of customers’ shopping habits, attitudes, and expectations. The company has a well-established supply chain infrastructure, currently has more than 50 retail locations, and has been in business for more than 20 years. Over the last several years, with increasing numbers of mall closings, the business has had to shut several of its stores and is seeing much of the foot traffic that traditionally was its bread and butter start to decline as well. Sales have been off the last three quarters, and the 56-year-old owner of the privately held company is concerned that she’ll have to close more stores if things don’t turn around. She’s been convinced by her college-age daughter that in order to compete, the company is going to have to undergo a makeover and become a twenty-first-century player, with a fully fleshed-out approach and strategy. What should she do? What are some of the first things that you’d advise? What steps need to be taken to help take Marquee Clothes fully into the twenty-first-century?
4. Further Research. What’s happening now with Warby Parker? What kinds of things is the billion-dollar company doing to stay ahead of other competitors and make headway in the eyewear market? What kinds of steps has Luxottica taken to defend itself against Warby Parker’s disruptive tactics? ………………………………………………………………………………………………..PLEASE USE THE DOCUMENT PROVIDED AND USE SOURCES paper must be in apa format
Requirements: 5 pages not including title page and source page
7th EditionStudent Paper Setup GuideThis guide will help you set up an APA Style student paper. The basic setup directions apply to the entire paper. Annotated diagrams illustrate how to set up the major sections of a student paper: the title page or cover page, the text, tables and figures, and the reference list. Basic SetupSeventh edition APA Style was designed with modern word-processing programs in mind. Most default settings in programs such as Academic Writer, Microsoft Word, and Google Docs already comply with APA Style. However, you may need to make a few adjustments before you begin writing. •Margins: Use 1-in. margins on all sides of the page (top, bottom, left, and right).•Font: Use a legible font. Many fonts are acceptable, including 11-point Calibri, 11-point Arial, 12-point Times New Roman, and 11-point Georgia. The default font of your word-processing program is acceptable.•Line spacing: Use double-spacing for the entire paper (including block quotations and the reference list). Do not add blank lines before or after headings. Do not add extra spacing between paragraphs.•Paragraph alignment and indentation: Align paragraphs of text to the left margin. Leave the right margin ragged. Do not use full justification. Indent the first line of every paragraph of text 0.5 in. using the tab key or the paragraph-formatting function of your word-processing program.•Page numbers: Put a page number in the top right corner of every page, including the title page or cover page, which is page 1. Student papers do not require a running head on any page.
Title Page SetupTitle Page Elements•The affiliation consists of the department of the course and the name of the university.•Write the course number and name and instructor name as shown on course materials.•Use the date format used in your country for the assignment due date.•Page number 1 appears in the top right of the page in the page header.•No running heads are required for student papers.
Title Page Line SpacingTitle Page Alignment
Title Page Font
Text SetupText Elements•Repeat the paper title at the top of the first page of text.•Begin with an introduction to provide background and context.•Use descriptive headings to identify other sections (e.g., Method, Results, Discussion for quantitative research papers).•Sections and headings vary depending on paper type and complexity.•Text can include tables and figures, block quotations, headings, and footnotes.
Text Line SpacingDouble-space all text, including •headings and section labels•paragraphs of text•block quotesText AlignmentBlock Quotation Alignment
Text Font •Use the same font throughout the entire paper.•Write body text in standard (nonbold, nonitalic) font. •Use italics sparingly, for instance, to highlight a key term on first use (see C oncise Guide to APA Style Section 4.15). Headings Format Level Format 1 Centered, Bold, Title Case Heading Text begins as a new paragraph. 2 Flush left, Bold, Title Case Heading Text begins as a new paragraph. 3 Flush Left, Bold Italic, Title Case Heading Text begins as a new paragraph. 4 Indented, Bold, Title Case Heading, Ending With a Period. Text begins on the same line and continues as a regular paragraph. 5 Indented, Bold Italic, Title Case Heading, Ending With a Period. Text begins on the same line and continues as a regular paragraph. •Alignment: Center Level 1 headings. Left-align Level 2 and Level 3 headings. Indent Level 4 and Level 5 headings like a paragraph.•Font: Boldface all headings. Also italicize Level 3 and Level 5 headings.•Tip: Create heading styles using your word-processing program (built into Academic Writer, available for Word via sample papers on the APA Style website).
Tables and Figures Setup•Only some papers have tables and figures.•Tables and figures share the same elements.
Table ElementsFigure Elements
Table Line SpacingFigure Line Spacing
Table AlignmentFigure Alignment
Table FontFigure Font
Placement of Tables and FiguresYou can embed tables and figures in the body of the paper. This guide shows options for placement. If your instructor requires tables and figures to be placed at the end of the paper, see examples in the Publication Manual and in the professional sample paper on the APA Style website.•Embed tables and figures in the text.•Call out (mention) the table or figure in the text before embedding it.•Place the table or figure after the calloutoat the bottom of the pageoat the top of the next pageoby itself on the next page•Avoid placing tables and figures in the middle of the page.Embedding at the Bottom of the Page
Embedding at the Top of the Page
Embedding on Its Own Page•Embed long tables or large figures on their own page if needed.•Text continues on the next page.
Reference List SetupReference List Elements•View reference examples on the APA Style website•Consult Chapter 10 for even more examples.
Reference List Line SpacingReference List Alignment
Reference List Font
Final ChecksCheck Page Order•Start each section on a new page.•Arrange pages in the following order:oTitle page (page 1)oText (starts on page 2)oReference list (starts on a newpage after the text)Check Headings•Check that headings accurately reflect the content in each section.•Start each main section with a Level 1 heading.•Use Level 2 headings for subsections of the introduction.•Use the same level of heading for sections of equal importance.•Avoid having only one subsection within a section (have two or more, or none).Check Assignment Instructions•Instructors’ guidelines supersede APA Style.•Students should check their assignment guidelines or rubric for specific content toinclude in their papers and to make sure they are meeting assignment requirements.Tips for Better Writing•Ask for feedback on your paper from a classmate, writing center tutor, or instructor.•Budget time to implement suggestions.•Use spell-check and grammar-check to identify potential errors.•Proofread the paper by reading it slowly and carefully aloud to yourself.•Consult your university writing center if you need extra help.More information on student papers can be found in the Publication Manual of the American Psychological Association (7th ed.) and in the Concise Guide to APA Style (7th ed.).SOURCE: American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.). https://doi.org/10.1037/0000165-000Last updated 10/21/2020
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