Describe the organizational structure of a major modern political campaign within the last 20 years
you will write a scholarly paper describing the organizational structure of a major modern United States political campaign within the last 20 years including, how they utilized canvassing, phone banks, messaging, slogans, polling, and other engagement tactics to engage donors.
Describe the organizational structure of a major modern political campaign within the last 20 years
Explain how they utilized canvassing, phone banks, messaging, slogans, polling, and other engagement tactics to engage donors
Explain if the political campaign was successful with donor engagement and what should have been done differently
Most campaigns below the U.S. Senate level rarely need more than a campaign manager, finance director, field director (with 2–3 field organizers), and a part-time treasurer. Almost all pieces of the campaign can fit under these staff roles. The internal communication of a campaign team has the potential to make or break a competitive campaign. Political campaigns involve some of the fastest work environments imaginable as staff do everything humanly possible to secure a win for the campaign and candidate. Proper communication is invaluable to ensure nothing is missed or left behind.
Campaign Manager: oversees all aspects of the campaign including day-to-day operations, hiring,
management of staff, implementation of the fundraising operations,coordination with the candidate, budgets.
Finance Director/Fundraiser: responsible for raising the money allowing the campaign to accomplish goals.
Communications Director/Press Secretary: in charge of all of the campaign’s interactions with the media.
Field Director: in charge of making sure the campaign gets its message out through direct voter contact.
Campaign Treasurer: oversees the financial and accounting aspects of the campaign.
Volunteer Coordinator: works closely with the Field Director to identify, recruit and manage volunteers along with assisting with various campaign activities.
Other roles needed may include: Political Director, Scheduler, Technology Manager, Office Manager, and Legal Advisor.
Chapters 3-4 – Textbook: The Campaign Manager (MO:1-3)
Chapter 4 & 9 – Book: Campaigns and Elections – Located under Course Reserves (MO:1-3)
Article: Benefits of Canvassing – Ecanvasser: https://www.ecanvasser.com/blog/canvassing/ Links to an external site.(MO:1-3)
Article: Reinventing Canvassing – Ecanvasser: https://www.ecanvasser.com/campaignblueprint/reinventing-political-canvassing-2020/ Links to an external site.(MO:1-3)
Textbook login
https://www.chegg.com/books
Marlo2124
Canvassing: MMC5625: Political Engagement Strategy, Fall 2023
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M2
MMC5625: Political Engagement Strategy, Fall 2023
To:
Marquette,Austin
Tue 9/19/2023 6:21 PM
Class,
Let’s talk about political canvasing. Canvassing involves volunteers knocking on doors, making calls or sending texts on behalf of a political campaign. This is to engage voters in an upcoming election on topics close to them along with candidate information. Canvassing is done to increase awareness about issues, identify voter preferences, persuade undecided voters, and get out the vote.
Hundreds and even thousands of volunteers set out to canvass in the months leading up to an election in support of their campaign. They work their way into the counties, cities, towns, all the way to the doorsteps of voters. With this journey they bring an objective of having meaningful conversations with people in the community. Sometimes those volunteers are successful and sometimes they are not. Hopefully, constituents are persuaded to pick a side, register and vote.
It is important to ask, what are the key factors that lead to successful canvassing?
There are several factors that can influence successful canvassing including the availability and allocation of resources, the tools and channels used to canvas, the flow of information between volunteers and the campaign office, and finally the ability of volunteers to have meaningful conversations (Sivaraj, 2020). Its ultimately about preparedness.
There are three main channels that political campaigns use for canvassing. These include: door knocking, phone calls, and peer to peer text messages.
Door-to-Door Canvassing – turnout increased by approximately 9 percentage points through door to door canvassing (Sivaraj, 2020)
Phone Calls – Volunteer-led phone banks have been found to increase turnout by 3.8 percentage points (Sivaraj, 2020)
Text Messages – Voters getting text reminders voted at a rate 3.1 percentage points higher than those who did not (Sivaraj, 2020)
For a typical canvassing event, the process is as follows (Sivaraj, 2020):
Step 1: The campaign spreads the word about an event to supporters
Step 2: The campaign makes preparations for the event – Setting up calling and texting campaigns, cutting turf, creating walk lists, training materials.
Step 2: They gather in a centralized location, ex. A campaign office. This doesn’t apply for distributed calling and texting campaigns.
Step 4: Volunteers are trained on the objective of the canvass and how to approach voters.
Step 5: Volunteers will receive walk lists, scripts and campaign literature.
Step 6: Canvassing begins – Volunteers reach out to everyone on their walk lists, fill in data based on their conversations and leave behind campaign literature.
Step 7: The newly acquired voter information is brought back and entered into the voter database (or synced, if the campaign is using a canvassing app or a tool to make calls and texts).
Check out the article How Effective is Political Canvassing? for additional information on the effectiveness of political canvassing.
Sivaraj, Mukundan. (2020). Political Canvassing 101 – Methods and Messaging.
Requirements: 1500 words
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