The rapid developments in Saudi Arabia’s hospitality and tourism sector and its connection to Vision 2030 and sustainability
PLEASE NO US OF CHATGPT OR ANY AI
The project is a research paper on “Responsible Business: Framework and Application” and I want it to be based on the rapid developments in Saudi Arabia’s hospitality and tourism sector and its connection to Vision 2030 and sustainability
Requirements: 5000-6000 WORDS
M9210 Applied Project Guidelines 2023.1
Page | 2 INTRODUCTION Applied project research is the carrying out and communication of a piece of investigative academic work which demonstrates, within the context of existing knowledge, an understanding of a particular problem together with evidence of original, critical, and analytical thinking. The investigative work will probably contain a considerable amount of data; the data will be analysed and used to support a logically structured argument. The work you do must be original, it must not repeat the work of others. The work must be analytical in nature and the examiners will be looking for evidence of analytical skills in the written documentation. Good project planning will help considerably. Be honest about time scales and use milestones constructively. An applied project is a moderately large project and should be managed as such. Time will be therefore your most precious resource and you will have to use it very carefully and effectively. There is no magic formula. If things start to go badly, do not ignore them but call for help instead. THE RESEARCH PROCESS Applied Project supervision The lecturers will be at your disposal for guidance in the choice of subject. Your supervisor is available for discussions at all stages of the process although patterns of supervision are variable and normally reflect the individual needs of students. Any of the tutors may be approached if you feel that they can assist you in your specialist-chosen area. Once the applied project topic has been finally chosen and confirmed, you will be responsible for keeping your supervisor informed and updated on your progress. The number of appointments is not unlimited and usually amounts to between four and six, so it is important that when you meet with your supervisor you come prepared with questions and notepads. Please remember, supervisors are here to guide you, they are not here to carry out your research, think for you or write for you. Choice of topic As soon as possible (this is now) you should finalize the area of knowledge, which you wish to pursue in your project. The seminars on research have been designed to assist you in this and in consultation with the supervisor you should discuss your ideas and formulate a more precise description of your topic. Once you have arrived at this point you should resist the urge to suddenly change your direction as this often has a destabilising effect. A research project is an analytical paper which relies upon much
Page | 3 primary and secondary research being used to establish an argument, and the following points illustrate the link between your topic and analysis. • You cannot make an analysis until you have the arguments. • You cannot make an argument until you have data. • You cannot collect data until you have your sources. • You cannot find the right sources until you have researched. • You cannot research effectively until you have your objectives. • You cannot develop objectives until you have selected a narrowed topic. LAYOUT OF THE APPLIED PROJECT The Applied Project is a communication exercise, and you should pay particular attention to ensuring that you communicate to the reader what it was that your original research was about. As part of the exercise, you are required to present your project in a standard manner as you would if you were presenting a paper to a journal, and in a particular number of words, in this case, 5.000 words (4.000 to 6.000 maximum range). For your research, you must use the given Applied Project template provided by the school and strictly respect its format. Projects not respecting this format will not be accepted, and the grade for that submission will be 0 (zero). APPLIED PROJECT SUBMISSION Draft Precise timescales will be made available to guide you on your progress. You should arrange a meeting with your supervisor at the beginning of the module to obtain feedback and use the time remaining to re-work your research project where necessary. You are recommended to submit a draft. It is important that the drafts of your project are handed in to your supervisor prior to the deadline, to get feedback on the relevant part. It is up to the student to make the necessary changes before the final submission of your applied project. Supervisors will give no further formal feedback, so it is important that you submit a near-complete version of each part of your work. Informal consultation can continue; however, supervisors may not be able to assist you fully later in the submission week.
Page | 4 Final submission Your final submission must be 5.000 words long (between 4000- and 6000 words including tables, but excluding appendices, counting from the introduction to the conclusion, excluding references). You are required to submit an electronic copy of your Applied Project on the specific Moodle section of the course on the given Final submission date (Marbella time). The final submission cannot be emailed to the teacher, or submitted to different Moodle courses, or other sections. Late submissions or submissions in different Moodle sections will be automatically failed. Applied Projects not using the format of the Les Roches Applied Project template will not be accepted. The grade in all the cases will be 0 (zero). Under and over-length documents will also be penalized. Penalties for excess length may seem harsh, but part of the academic exercise involves discipline on how to succinctly present the material you wish to include. Assessment A detailed rubric is available in your Moodle course: • Introduction 10% • Theoretical Background 20% • Analysis 30% • Impact evaluation 10% • Conclusion 10% • Presentation (Abstract, table of contents) 10% • Citing and Referencing 10%
Statement of authorship
I certify that this dissertation is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation.
Signed _________________________________________________
Date ___________________________________________________
Abstract (100 words)
The abstract should be no more than about 100 words in length and should fit on 1 page only. The purpose of the abstract is to provide a brief synopsis of your work, some background, key aim and some synthesis of the project. The abstract should be written in the past tense and in the 3rd person passive.
Subdivide your abstract in 3 parts:
Your topic: What was the question you addressed in your case study?
Your objectives: What you set out to achieve, and how this addressed the topic?
The lessons learned: What you learned, and how far it met your objectives?
Acknowledgments
It is correct (and professional) to acknowledge everyone who has helped either in the master modules or in developing the applied project: for instance, your supervisors, the librarian, a typist, language checker and anyone else who has given you useful information, advice or support.
Table of content
2. THEORETICAL BACKGROUND (Adapt the headings based on your topic 2000 words)
Table of tables and figures
There should be two separate lists: one for tables and one for figures. Each should contain the number of the table or figure, and the number of the page on which it appears in the text. Number sequences should be separate for tables and figures, but both should be Arabic numbers: i.e. Table 1, Table 2, Figure 1, Figure 2 etc.
Tables are used to display information in a way that allows the reader to understand it as easily as possible. Tables should be numbered consecutively within the document and its number and title should be displayed clearly at the top of the table. There should be a concise summary in the text that reinforces the points made in the table, positioned close enough to the table for the reader to check his or her understanding of each point made. Do not insert tables that are not referred to within the text.
Figures should have the number and title displayed at the top and should be accompanied by a figure legend and the source used at the bottom. They should also be numbered consecutively. Figures include such things as pie charts, bar charts, graphs, histograms, scatter charts, diagrams, maps or photographs.
INTRODUCTION (500 words)
In recent years, sustainability and responsible business practices have become indispensable in the hospitality industry, particularly in light of Saudi Arabia’s ambitious giga-projects (Alpen Capital, 2018). These large-scale developments are designed to diversify the nation’s economy and stimulate tourism, yet they present unique challenges and opportunities for incorporating sustainability and responsible business practices (Gössling, Scott, & Hall, 2015). Given this context, the primary goal of this applied project is to create a comprehensive framework for responsible business practices specifically tailored to giga hospitality projects in Saudi Arabia, emphasizing innovative, alternative, and sustainable trends in tourism, as well as advanced hospitality operations (Sigala, 2020).
Saudi Arabia’s giga-projects, such as NEOM, The Red Sea Project, and Qiddiya, exemplify the government’s commitment to economic diversification and sustainable development (Kingdom of Saudi Arabia Vision 2030, 2016). These initiatives demand innovative strategies and adaptive solutions to integrate environmental, social, and economic considerations into the hospitality sector (Buckley, Zhong, Ma, Chen, & Chen, 2019). Addressing these complexities, this applied project will draw upon the learnings from the Executive Master’s in Hospitality Management program, focusing on the integration of sustainability goals, innovative tourism trends, and advanced operational practices. Ultimately, the project aims to establish a responsible business framework that contributes to the long-term success and competitiveness of the giga hospitality projects in Saudi Arabia.
Business and department(s)
This applied project is situated within the context of a prominent hospitality company participating in one of Saudi Arabia’s giga-projects, such as NEOM, The Red Sea Project, or Qiddiya (Kingdom of Saudi Arabia Vision 2030, 2016). The company has established a dedicated sustainability department to ensure the integration of environmentally responsible practices into its operations. This department is responsible for devising and implementing strategies that minimize the environmental footprint of the organization while maximizing its positive social and economic impact.
However, the sustainability department faces several challenges in effectively implementing sustainable practices due to the unprecedented scale and complexity of the giga-projects (Alpen Capital, 2018). These challenges include rapidly evolving industry standards, the need for innovative solutions, and the requirement to collaborate with multiple stakeholders (Gössling et al., 2015). Furthermore, the department encounters difficulties in measuring and reporting the impact of their initiatives, which is crucial for demonstrating progress towards sustainability goals and maintaining stakeholder trust (Buckley et al., 2019).
Addressing these challenges and maximizing the effectiveness of the sustainability department requires the development of a robust responsible business framework. This framework should be tailored to the unique context of Saudi Arabia’s giga-projects and should encompass a comprehensive set of strategies, tools, and metrics for guiding and evaluating the company’s sustainability efforts (Sigala, 2020).
Overriding topic and objectives
The overriding topic of this project is to create a responsible business framework tailored to the unique context of Saudi Arabia’s giga hospitality projects, aligning their operations with sustainability goals and integrating innovative tourism trends and advanced hospitality operations. The objectives of the project are as follows:
Identify the key components of a responsible business framework for the giga hospitality projects.
Assess the potential impact of implementing the framework on the projects’ sustainability performance.
Develop recommendations for the integration of the framework into the operations of the hospitality company.
By achieving these objectives, the project aims to enhance the sustainability performance of the hospitality company involved in the giga-projects, ultimately contributing to their long-term success and competitiveness (Alpen Capital, 2018). Moreover, implementing a robust responsible business framework will enable the company to mitigate potential environmental and social risks, demonstrate accountability to stakeholders, and capitalize on emerging opportunities for sustainable growth (Buckley et al., 2019).
To develop a potential solution to the challenges faced by the sustainability department, this project will draw on the learnings from the Executive Master’s in Hospitality Management program. Specifically, insights will be drawn from the courses on Innovative, Alternative, and Sustainable Trends in Tourism as well as Advanced Hospitality Operations. These courses provide valuable knowledge and tools for identifying best practices, industry trends, and cutting-edge strategies relevant to the development of a responsible business framework (Sigala, 2020).
Important terms (optional)
Sustainability: Sustainability refers to the capacity to meet the needs of the present without compromising the ability of future generations to fulfill their own needs (Brundtland et al., 1987).
Responsible business: A responsible business is one that operates ethically, demonstrates social responsibility, and promotes environmental sustainability (Carroll, 1991).
In the subsequent section, the theoretical background for the project will be examined, with a focus on the relationship between the selected courses and the topic of responsible business practices in the hospitality industry.
THEORETICAL BACKGROUND (2000 words)
The theoretical background of this project draws upon concepts and theories from two selected courses within the Executive Master’s in Hospitality Management program: Innovative, Alternative, and Sustainable Trends in Tourism, and Advanced Hospitality Operations. These courses provide valuable insights into the importance of responsible business practices and their potential impact on the hospitality industry, particularly with regard to Saudi Arabia’s giga-projects. In this section, the connection between the selected courses and the topic of responsible business practices in the hospitality industry will be explored, emphasizing the relevance of these theories to the unique context of the giga-projects.
Innovative, Alternative, and Sustainable Trends in Tourism
The course on Innovative, Alternative, and Sustainable Trends in Tourism focuses on the latest developments and trends within the tourism industry, with an emphasis on sustainability, innovation, and alternative tourism models (Buckley et al., 2019). This course is particularly relevant to the project as it provides a comprehensive understanding of the ways in which responsible business practices can be integrated into tourism operations, promoting long-term viability and competitiveness.
Key concepts from this course that are applicable to the development of a responsible business framework include sustainable tourism, ecotourism, community-based tourism, and circular economy principles (Gössling et al., 2015). By incorporating these concepts into the framework, the hospitality company can effectively address environmental, social, and economic dimensions of sustainability, ensuring that their operations contribute positively to the giga-projects and their surrounding communities.
Advanced Hospitality Operations
The course on Advanced Hospitality Operations provides an in-depth understanding of the operational aspects of the hospitality industry, with a focus on efficiency, effectiveness, and innovation (Sigala, 2020). This course is essential for the project as it offers insights into the ways in which responsible business practices can be integrated into the daily operations of a hospitality company, maximizing their positive impact on sustainability performance.
Important theories and concepts from this course that can be applied to the responsible business framework include lean management principles, service quality management, resource optimization, and technological advancements (Slack et al., 2016). By incorporating these principles and practices into the framework, the hospitality company can improve its operational efficiency and effectiveness while minimizing its environmental footprint and enhancing its overall sustainability performance.
In conclusion, the theoretical background provided by the courses on Innovative, Alternative, and Sustainable Trends in Tourism, and Advanced Hospitality Operations, offers a strong foundation for the development of a responsible business framework tailored to the unique context of Saudi Arabia’s giga hospitality projects. By synthesizing key concepts from these courses and applying them to the project objectives, this research aims to contribute to the enhancement of sustainability performance in the hospitality industry.
ANALYSIS (Adapt the heading based on your topic – 2.000 words)
This section is the key section where you demonstrate your analytical skills. It is an opportunity to move beyond the data and contextualize creatively the findings. It is important to ensure that there is a clear link between the chosen theories and the problems/situations related of your applied project topic. Detail the aspects/problems/situations your organization is facing and connect with the theories explored. Each aspect/problem/theory should be exemplified in a separate subchapter.
<First aspect>
Discuss the first aspect that affects your department/organization in detail. Critically review, compare, and contrast the theory/literature related to the chosen courses that are related to the theme. Analyse how the theory will affect the department when implemented.
<Second aspect>
Continue with the different sections (2.3, 2.4, etc.) until you have critically reviewed all of the appropriate aspects.
Impact evaluation
Explain how the changes will affect/improve their work (their opinion). Summarize main impacts in a visual manner easy to understand (chart, table, graph). Include any supporting documentation as an appendix).
You should finish with a lead-in paragraph to the next chapter.
CONCLUSION (500 words)
< Lessons learned>
Reflect on what you learned during the master course and how you can apply the knowledge to your workplace.
<Recommendations>
Any recommendations for organizational improvement/development are provided here.
<Potential constraints or limitations>
Any constraints or limitations encountered should be discussed here.
REFERENCE LIST
An alphabetical list of the references you have cited and used throughout should be provided here in the format specified by the APA Referencing System.
Please note that failure to appropriately acknowledge your sources will be regarded as plagiarism. Plagiarism is the stealing of thoughts or writings of others and giving them out as your own. There is a formal procedure whereby suspected plagiarism is investigated and a negative outcome will result in a mark of zero.
Alpen Capital. (2018). GCC Hospitality Industry Report. Retrieved from
Buckley, R., Zhong, L., Ma, J., Chen, N., & Chen, T. (2019). Divergent stakeholder views of corporate social responsibility in the Australian and Chinese outbound tourism markets. Journal of Sustainable Tourism, 27(5), 427-448.
Brundtland, G. H., Khalid, M., Agnelli, S., Al-Athel, S., Chidzero, B., Fadika, L., … & Okita, S. (1987). Our common future (‘Brundtland report’). Oxford University Press.
Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48.
Gössling, S., Scott, D., & Hall, C. M. (2015). Tourism and water: Interactions, impacts, and challenges. Channel View Publications.
Kingdom of Saudi Arabia Vision 2030. (2016). Retrieved from
Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312-321.
Slack, N., Brandon-Jones, A., & Johnston, R. (2016). Operations management. Pearson.
APPENDICES
This is where you can place material which is either too voluminous to insert in the relevant chapter or perhaps is an example of a field document used etc.
Number your appendices.
SyllabusCourse Name – DescriptionApplied ProjectCourse Number – CodeM 9210ProgrammeMEPIHMSemesterSpring 2023Credits4,0Optional CourseYesNoHours – Periods60Maximum Absences18Admin AbsencesMarius Florin Vlad Programme ManagerRaul Castro; Programme CoordinatorJohn Ryan, Course AdministratorRaul Castro, John Ryan, Marius Florin Vlad, FacultyMaria Eugenia Fernandez de Caveda; Jaime Hervas; Luisa Campin; Ángel López-Argüeta Pinto; Antonio Gomez; Paola Waschbusch; Office HoursCourse DescriptionThe student will learn how to put academic research together with their specific business curiosity in order to create an applied project, supervised by relevant faculty in the area of knowledge. The student will be required to present a piece of work framed in the academic content provided during the academic program. Competent in the functioning of the operational side of the hotel (Term 1), the student will be presented with a business scenario that requires further action to take based in the circumstances given by the faculty. The student must prepare an action plan and an implementation strategy supported with relevant literature review that objectively arguments and supports the provided conclusion to the given problem.Learning OutcomesAt the end of this course, a student will be able to:Assess the role of research in the analysis of a hospitality scenario.1.Critically evaluate theoretical and practical perspectives to implement or assess the performance 2.of a hospitality scenario.Compare and contrast current and potential developments in hospitality management.3.Develop key aims, objectives, phases, milestones, etc. learnt in the master’s program for a chosen 4.area of application.Create planning and monitoring techniques for a chosen hospitality scenario.5.Design feasibility management processes to a chosen area.6.Teaching, Learning Strategies and MethodsStudents are allocated a supervisor after their topic of research is chosen. Supervisors are allocated 15 hours to work with students. Although students will be mainly working independently and managing their time, supervisors will help them and guide them throughout the process of producing the research paper/applied project.The Applied Project involves an academic review of corresponding literature and the systematic application of frameworks, models, concepts, and theories developed through the theory courses into specific business solutions and practical recommendations. Seminars: in research methods and
Applied Project writing will be provided prior to the start of the process in order to support student learning and provide them with the relevant tools. Supervisor: The Applied Project process, is designed to ensure students have sufficient quality time prior to submitting their projects, with close faculty supervision across the milestones: First draft (introduction, summary of resources, literature review), second draft (finish literature review, methodology and data collection), third draft (data analysis and conclusions), final draft and feedback before submission.Assessment StrategyGrading ScalePoint (0-10)Pass Mark6.00Number of Assessments1Assessment TypeWeekPercentageLearning OutcomesResearch Project16100 %1-60 %0 %0 %0 %Required ReadingBooksAdams, J., Raeside, R., & Khan, H. A. (2014). Research Methods for Business and Social Science Students. New Delhi: Sage Publications Pvt. Ltd.Blaxter, L., Tight, M., & Hughes, C. (2010). How to Research. Maidenhead: McGraw-Hill Education.Denscombe, M. (2014). The Good Research Guide : For Small-scale Research Projects. Maidenhead, Berkshire: McGraw-Hill Education. eBook Collection (EBSCOhost)Singh, K. (2007). Quantitative Social Research Methods. Los Angeles: Sage Publications Pvt. Ltd.LRM Library e-databasesABI Global Emerald – Journals & BooksEmerald Market Case StudiesMarketLine PremiumSustainable Organization Library UNWTOAdditional ReadingArmstrong, M., & Taylor, S. (2014). Armstrong’s handbook of human resource management practice (13th ed.). London, United Kingdom: KoganPage.Boella, M. J. (2013). Human resource management in the hospitality industry: A guide to best practice (9th ed.). Abingdon, United Kingdom: Routledge.Dennison, D. F., & Weber, M. R. (2015). Strategic hospitality human resources management. Upper Saddle River, NJ: Pearson.Hayes, D. K. (2009). Human resources management in the hospitality industry. Hoboken, NJ: John Wiley & Sons.
Lucas, R., Lupton, B., & Mathieson, H. (2006). Human resource management in an international context. London, United Kingdom: Chartered Institute of Personnel and Development.Nickson, D. (2013). Human resource management for the hospitality and tourism industries. Abingdon, United Kingdom: Routledge.Ninemeier, J. D., & Kavanaugh, R. R. (2013). Supervision in the hospitality industry (5th ed.). Lansing, MI: American Hotel & Lodging Educational Institute.Tesone, D. V. (Ed.) (2008). Handbook of hospitality human resources management. Oxford, United Kingdom: Butterworth-Heinemann.Woods, R. H. (2006). Managing hospitality human resources (4th ed.). Lansing, MI: American Hotel & Lodging Educational Institute.More e-resources: e-databases, academic journals and articles available through LRM e-Library Lesson PlanPlease insert Lesson Plan hereActive1
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
