“Business Without Borders” is a three-part series provides an introduction to a few key concepts in international business. Your product is set to go worldwide, but what if it doesn’t have global appeal?
“Business Without Borders” is a three-part series provides an introduction to a few key concepts in international business. Your product is set to go worldwide, but what if it doesn’t have global appeal? Going global in business requires thorough research into demographics, culture and religion, politics, economics and law to identify viable international markets and suitable marketing strategies. In “Researching Global Markets”, experts explore key areas to consider when identifying global markets. Effective global branding requires a sound understanding of different international markets, and how products or services themselves, and the language and imagery used in their promotion, best suits consumers. In “Global Branding”, experts undercover some important global branding considerations and provide examples of companies who have done it both effectively, and poorly. Global brands might be the same wherever you go, or they might be different. They might also vary considerably in price and how they’re positioned from country to country. In “Selling Products Globally”, experts provide insights into different factors that determine products, their pricing and positioning in global markets.
Assignment Instructions:
This is an individual assignment. Answer the following three questions after watching the documentary videos. The documentary can be accessed through the Films on Demand (FOD) database via University Library online. All links are provided in the description of each question.
Once turned in, your work will be checked for originality via TURNITIN before being graded. Any work with a similarity score of 20% or higher will be assigned a grade of zero and filed a case of plagiarism.
Format Requirements:
Do NOT include the assignment instruction sheet in your final work.
Do NOT repeat the questions in your final work. Number your answers according to the order of the questions in the instructions.
Write your answer to each question in the format of short essay.
Use a cover page showing the assignment title, your name, and course information.
Font and margin: Times New Roman 12, 1 inch all margins, double-spaced
File format: Submit your work in the format of Word or PDF. No “.page” or any other format will be accepted.
Page limit: None (write to the length that sufficiently answers the following questions)
Check your grammar and proof read
Note: Failing to follow the format requirements will result in a 3-point deduction from your assignment grade as a penalty.
Folio Assignment 1 Questions
Going global in business requires thorough research into demographics, culture and religion, politics, economics, and law to identify viable international markets and suitable marketing strategies.
After viewing “Researching Global Markets”, name TWO key areas marketers must consider and research when assessing and identifying global markets and explain why the two areas are important to international marketers. (10 points)
Link to the video: https://fod.infobase.com/p_ViewVideo.aspx?xtid=129…
List research area 1 (2 point):
Use the space below to elaborate and discuss why this area is important (3 points):
List research area 2 (2 point):
Use the space below to elaborate and discuss why this area is important (3 points):
2. Effective global branding requires a sound understanding of different international markets, and how products or services themselves, and the language and imagery used in their promotion, best suits consumers.
After viewing “Global Branding”, name TWO consideration areas that are important for marketers to know in order to build strong global brands and give examples of companies mentioned in the video who have done it either effectively, or poorly. Your answers to this questions and examples must be from the information from the video. (10 points)
Link to the video: https://fod.infobase.com/p_ViewVideo.aspx?xtid=129…
List consideration area 1 (2 point):
Use the space below to explain why important and cite at least one example from the video to support your argument (3 points):
List consideration area 2 (2 point):
Use the space below to explain why important and cite at least one example from the video to support your argument (3 points):
3. After viewing “Selling Products Globally”, identify the TWO different global product strategies/approaches mentioned in the video. Then, discuss the advantages and disadvantages associated with both strategies. (10 points)
Link to the video:https://fod.infobase.com/p_ViewVideo.aspx?xtid=129…
List global product strategy 1 (2 point):
Use space below to discuss and elaborate the advantages and disadvantages (3 points):
List global product strategy 2 (2 point):
Use the pace below to discuss and elaborate the advantages and disadvantages (3 points):
Requirements: n/a
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