Create an original post in response to one of the available topics for each discussion.
DISCUSSION ASSIGNMENT INSTRUCTIONS
Original Post
You will create an original post in response to one of the available topics for each discussion.
Instructions:
Title your post according to your selected topic.
Topic: Defending the practice of social media marketing
In at least 600 words, discuss your topic by addressing the following items:
o Explain the concept of the marketing management topic selected for your paper
(Your textbook is a good source for this section).
o Examine at least 1 practical application/example for your topic. This must
involve the mention of a specific industry or organization, explained in sufficient
detail.
o Formulate a question for classmates about your topic that your classmates will
respond to. Pose just one question of classmates. This must go at the very end of
the document.
o Have a separate heading for each of these 3 sections. Use the headings as
highlighted above in bold.
o Use at least two outside sources in addition to the course textbook. These can be
scholarly marketing journals (Journal of Marketing, Journal of Marketing
Research, etc.), or practitioner publications (Wall Street Journal, Ad Age, etc.),
o Use current APA format.
Textbook: Marketing Management 4th Edition, 2023
Requirements: 600 words minimum
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