Checkpoint Assignment is a paper on a startup business. The
Checkpoint Assignment is a paper on a startup business. The startup businessshould be a Social Startup. Social startup is a for business startup with a socialmission. The following should be covered for the social startup business:In BUS 180, each student will experience creating a start- up business to produce aspecific product (a good or service). A three to five (3-5) page written researchpaper on the start- up business, the product and the market structure of theindustry is required. The paper needs to present sections on the productinformation, this may be a good (tangible product) or a service (intangible product);and the initial and potential scope of the market in which the product will besupplied.In addition, the written paper should have sections on the degree of the existingcompetition and the characteristics of the rival producers/organizations; thecharacteristics of the buyers and the potential demand for the product; and thestrategy of the start- up business for pricing with regards to elasticity, productionand maintaining it’s competitive advantage. Finally, a critical analysis of the findingsand conclusion and the implications for the start-up business need to be addressedin the paper.The specific components of the proposed start up business should include:Product descriptionScope of the marketMarket StructureDegree of competition, availability of substitute and barriers to entryPotential demandElasticityIndustry TrendsThe written plan should specifically address the following:• Product and the initial and future scope of the market (local, national,international/global) that the proposed business intends to serve.• Market structure, degree of competition and the availability of substitutesinitially and in the future, locally and globally for the proposed product.• Various barriers to entry to the market in which the proposed business willcompete.• Demand and buyers of the proposed product.• Price, income and cross elasticity of demand for the proposed product andtheir influence on the various pricing and production strategies of theproposed business. f. Use the Internet and research the current performanceand the future forecast for the industry that your proposed businessbelongs.The written paper is to be typed double–spaced, 1’ margins, Times New Roman and12-point font, with correct spelling and grammar, proper citation, references, with acover page and organized with headings. The instructor’s approval of the topic isrequired.The following Library resources and web-sites could assist students in conductingthe research to do the Critical Assignment:Lynn Library SourcesAcademic OneFileAcademic Search PremierBiography In ContextBusiness Source CompleteDatamonitorGeneral Business File ASAPHoover’s Company ProfilesLexisNexis ProQuest (ABI/INFORM )Reference USA & OneSourceWeb-sitesGlobal Issues in ContextRegional Business Newswww.bls.gov www.makinac.orgwww.ftc.govwww.census.govhttp://wc.wustl.edu
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