Consumer Behavior-make your observations at a grocery store. Compare male versus female shopping behavior
Observation of Social Behavior
Conduct an observation of human social behavior in a public place by selecting a topic from the list of approved topics I provided. Specific references should be made in the observation to principles discussed in class. These may include: altruism, attraction, conformity, gender, group influence, persuasion and/or prejudice.
Your applied final project for this class is an observational study. Remember, an observational study is just that—observations only! You are not allowed to interact with your participants at all, but you are to draw your conclusions based on observations alone. Following is a list of approved topics. You must select your topic from this list unless you have made arrangements with me to pursue another topic of your choice.
Topic:
· Consumer Behavior-make your observations at a grocery store. Compare male versus female shopping behavior. You can focus on time spent shopping, type of products purchased, type of line selected for checkout (self-checkout vs. 10 items or less vs. regular line), or grocery cart behavior—who returns their cart to the depot or front of the store—males vs. females.
Project Components
1. Title page: On your title page, in addition to your name, e-mail address, course title and number, and title of your observation, name the site of the observation.
2. Abstract: This is a 1-2 paragraph summary of your study, your primary research question(s), hypothesis(es), brief data collection method, and overall results.
3. Introduction: This section introduces your subject. You will include a literature review using at least five professional references. this section should also include your research questions and specific hypotheses.
4. Method: This section lays out exactly what your data collection methodology entailed. What did you do? Sub-sections should be: 1) Subjects/Population, in which you describe your subjects using broad demographics (how many subjects you had, estimated age category, sex, ethnicity, etc.); and 2) Methods, in which you describe exactly what you did to collect the data. This section should be detailed enough that another scientist can read what you wrote and replicate your study down to the last detail.
5. Results: This section of your paper discusses how you analyzed your data. What type of data did you have? How did you analyze it? What comparisons did you make between groups? Mean, median, mode? What were your numerical results?
6. Discussion: This is the final section of your paper in which you describe what you did again, and then carefully examine your results. Did your results support your hypotheses? Why or why not? What were some of the strengths and limitations of your study? What might be the next best study following up this one?
7. References: In this section, list the references you used in your paper. Only references from professional journals (e.g., Journal of Social Psychology, Journal of Personality and Social Psychology, Journal of Psychology, Social Behavior, etc…) should be used. Web site urls will only be allowed if they direct the reader to a PRIMARY source (i.e., a journal article). You must include a minimum of 5 references. Remember, when you quote a reference (in lieu of paraphrasing), you must use exact language, use quotation marks to indicate it is a direct quote, and include page numbers in which the quote can be found.
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Rubric for Reflection Portion of Project |
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CONTENT |
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1. All topics were discussed in clear detail. |
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2. Assertions supported correctly. |
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3. Ideas were inter-related coherently and logically. |
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4. Author creatively enhances the topic. |
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ORGANIZATION |
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5. An introduction previews main points of reflection. |
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6. Body of paper develops and elaborates main ideas. |
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7. A conclusion summarizes main points. |
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WRITING MECHANICS and STYLE |
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8. Paper free of mechanical errors (e.g., misspellings, typos, etc.). |
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9. Paper grammatically sound (proper sentence structure). |
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10. Citations and references in proper APA style. |
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Points |
Behaviors Demonstrated |
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Paper contains no errors in this area. |
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Paper contains limited errors in this area; however, the overall presentation of the material is readable and appropriate. |
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Paper contains limited errors in this area; however, the overall presentation of the material is difficult to read. |
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Paper contains a number of errors in this area; however, the overall presentation is acceptable. |
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Paper contains a number of errors in this area and the overall presentation is difficult to read. |
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Paper contains numerous errors in this area, which detracts from the overall presentation. |
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