According to the last paper, I also edited some(Uploaded bel
According to the last paper, I also edited some(Uploaded below). The next step is about marketing mix paper, and this is a team project, my job is finish the part（About 2 pages）1.Describe and support your initial distribution strategy. Will you use a direct orindirect channel of distribution? Will your channel be exclusive, selective or intensive? Why? Ifyour channel will be indirect, describe and provide some examples of the types of intermediariesthat you anticipate being involved in your channel of distribution. How will your distributionstrategy help you to best meet the needs of your target = market? Compare and contrast yourdistribution strategy with that of each of your primary competitors. Will your distribution strategybe a competitive tool for you and if so, how? (Uploaded an example of marketing mix paper from the professor, check it out!)In this paper, we are going to targeting a lifestyle, amateur / for pleasure fisherman, and the target market would be casual / recreational saltwater fishing using boats (uploaded the paper, my team members have completed some parts of it )
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