LuxuryCar is a global luxury car manufacturer renowned for the quality of its cars, particularly their flawless and reliable mechanics and the quality of its design. Over
LuxuryCar is a global luxury car manufacturer renowned for the quality of its cars, particularly their flawless and reliable mechanics and the quality of its design. Over the past years, LuxuryCar has invested significantly in electric and autonomous vehicle technologies. In particular, its electric powertrain technology provides high-performance, low-emission, and energy-efficient vehicles. As part of its efforts to develop autonomous cars, it has developed considerable expertise in equipping vehicles with sensors and managing the information flows from them.
LuxuryCar is now considering entering the e-VTOL industry. The e-VTOL industry is still in its early stages and faces significant technological, regulatory, and market challenges. There are numerous players now active in this space. These include several technology starts-up, large aviation companies, and platform businesses.
Building on the information in the text and what you know of the e-VTOL industry
Assuming that LuxuryCar decides to enter the race, what approach would you suggest that Luxury car adopts to access the competencies and resources it needs. What should develop in-house and what through collaboration, and if through collaboration, what form should that collaboration take? Use tools to conduct the analysis.
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