Ethical Considerations of Health Care Marketing Research

40299Discussion: Ethical Considerations of Health Care Marketing Research
When conducting market research, health care organizations use a variety of methods to collect and report data. From how this data is collected to who collects it, when they collect it, and how they report it, it is essential for organizations to establish ethical standards for the research process. For this Discussion, you examine ethics in market research and recommend strategies to address unethical behaviors.

To prepare:
• Select a data collection or reporting method used in health care marketing research and reflect on related ethical considerations.
Note: For this Discussion, you are required to complete your initial post before you will be able to view and respond to your colleagues’ postings. Begin by selecting the “Post to Discussion” link and then select “Create Thread” to complete your initial post. Remember, once you click submit, you cannot delete or edit your own posts, and cannot post anonymously. Please check your post carefully before clicking Submit!

Post a cohesive response to the following:
Analyze ethical considerations for the data collection or reporting method you selected.

Then, recommend strategies to address unethical behaviors that may occur when using this method in health care marketing research.

Defend or argue your recommendations. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.

Aggarwal, P., Vaidyanathan, R., & Castleberry, S. (2011). Managerial and public attitudes toward ethics in marketing research. Journal of Business Ethics, 109(4), 463–481.

Note: Retrieved from the Walden Library databases.

Chavez, C. (n.d.). Survey design. Retrieved March 4, 2016, from http://www.lmu.edu/Assets/Academic+Affairs+Division/Assessment+and+Data+Analysis/Christine$!27s+Folder/Surveys+Website/Survey+Design+Resource.pdf

DuBois, J. M., Kraus, E. M., Gursahani, K., Mikulec, A., & Bakanas, E. (2014). Curricular priorities for business ethics in medical practice and research: Recommendations from Delphi consensus panels. BMC Medical Education, 14(1), 235–235.

Note: Retrieved from the Walden Library databases.

Ferrell, O. C., & Keig, D. L. (2013). The marketing ethics course: Current state and future directions. Journal of Marketing Education, 35(2), 119–128.

Note: Retrieved from the Walden Library databases.

Fraenkel, L. (2013). Incorporating patients’ preferences into medical decision making. Medical Care Research and Review, 70(1), 80S–93S.

Note: Retrieved from the Walden Library databases.

Gegez, A. E., & Sims, R. L. (2014). Ethical attitudes toward marketing research practices: A cross-cultural study. Journal of Multidisciplinary Research, 6(1), 49.

Note: Retrieved from the Walden Library databases.

Kumbla, D. K., Kumar, S., Reddy, Y. V., Trailokya, A., & Naik, M. (2014). Win over study: Efficacy and safety of olmesartan in Indian hypertensive patients: Results of an open label, non-comparative, multi-centric, post marketing observational study. Indian Heart Journal, 66(3), 340–344.

Note: Retrieved from the Walden Library databases.

Mackey, T. K., Cuomo, R. E., & Liang, B. A. (2015). The rise of digital direct-to-consumer advertising? Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications. BMC Health Services Research, 15, 236.

Note: Retrieved from the Walden Library databases.

Weissman, C., Schroeder, J., Elchalal, U., Weiss, Y., Tandeter, H., & Zisk-Rony, R. Y. (2012). Using marketing research concepts to investigate specialty selection by medical students. Medical Education, 46(10), 974–982.

Note: Retrieved from the Walden Library databases.

Wilson, D. K., St George, S. M., Trumpeter, N. N., Coulon, S. M., Griffin, S. F., Wandersman, A., & … Brown, P. V. (2013). Qualitative developmental research among low income African American adults to inform a social marketing campaign for walking. The International Journal of Behavioral Nutrition and Physical Activity, 10, 33–48.

Retrieved from the Walden Library databases.

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