Real Essence
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Real Essence
Consumers struggle to identify the true desire and substance of products due to pervasive commercialization and creating needs. It might make it harder for consumers to maintain their standard of life and turn them into passive recipients of corporate control. Helen Rosner, author of “Christ in the Garden of Endless Breadsticks” expose what she discovered about Olive Garden, a restaurant with hundreds of locations, and what makes it unique and profitable. Rosner argues that part of the essence that makes Olive Garden a success is that each location offers the same service, giving customers a familiar and welcoming experience. Customers definitely disregard the idea of being the best geography when they visit any different location, feeling comfortable and safe. Krithika Varagur, author of “The Skincare Con” examined the influence of companies concealing the true nature of the products, which lack scientific support for their need and employ an unattainable aim to continually stimulate customers’ interest. Varagur reveals marketing techniques that prey on most females wanting perfect skin, which doesn’t exist. She also characterizes the current obsession with flawless skin as a created issue pursuing an improbable objective that preys on the vulnerabilities of sensitive females desiring change when is not necessary. Both authors, Rosner and Varagur, urge readers to take action against the pervasive marketing that encourages desire and artificial needs. Therefore, continual experience and product use may aid consumers in discovering the essence of services, empowering them to take charge of their own destiny and preventing them from being ruled by corporate power’s influence.
Companies utilize marketing strategies to influence customers’ feelings and heighten their consumption demands, and these strategies are compelling and consistently effective. The most crucial factor in determining a product’s market share is how customers feel about it, and businesses often utilize market tactics to influence the perception. Varagur expands on this idea of the ways in which skincare businesses encourage customers to purchase their goods. She asserts that the pursuit of flawless skin has become the aspiration of the modern woman, but that everything is a deception “It has to be Perfect skin is unattainable because it doesn’t exist” (1). Until they have flawless skin, customers won’t refuse to consume these products, although perfect skin is a myth created by skincare vendors. In order to convince customers that their products are essential for the care of the skin if they desire it to be beautiful, corporations fabricate claims. Rosner believes that businesses use phycological manipulation of customers to increase revenue and shares her personal experience in the restaurant Olive Garden “What Olive Garden is actually selling is Olive Garden… a place to return over and over” (4). Rosner has a good attachment to Olive Garden because it was created with that in consideration, to evoke a feeling of belonging and a familiar environment of comfort and safety. This type of marketing tactic involves creating a pleasant dining experience for customers. Persuasive tactics of the market will manage customers’ thoughts that may affect how it’s identified the true nature of products.
Customers may defy corporate tension and find value in the ordinary by learning about the true nature of what they consume. Rosner states discovering a product’s essentials can give customers the drive to use their power against a business and points out how Olive Garden’s main strength is really the fact that no improvements have been made “All the stunts and menu revamps and dining room redesigns are met by diners with indifference at best, and outright hostility at worst” (10). Consumers recognize the essence of the restaurant which has not altered. Definitely, reactions to any planned changes at Olive Garden will compel the restaurant to revert to its previous status. Discovering a product’s essence might assist consumers in appreciating the common rather than seeking useless and impractical products. Varagur argues that the majority of skincare products are merely a costly affair and the boring wealthy, today are similar to those who make unseen contributions “Rich people used to build castles and museums; today they buy clunky smartwatches and personalized vitamins”(4). Varagur believes that skincare is essentially a waste of time and money, much to how people with high income would spend their money on things like expensive shoes, accessories, or almost anything else that would make them happier that using unnecessary exfoliants. Products for the skin do not provide a return on the money you spend on it. Purchasing other stuff of greater value are worth compared to purchasing these products. The technique for identifying the essence becomes a crucial role.
Consumers can discover a product’s essence by continuously using it and considering its benefits. Companies can encourage them to research products and prevent being influenced by sales tactics. Varagur Highlight the significance of considering a guarantee before making a purchase, saying “Before you start a militant skincare regimen, it’s instructive to think about why you want one and why it seems like an intrinsic good” (3). Customers may resist the impact of corporate power by understanding why they are purchasing particular products and understanding their benefits. In contrast to buying things out of corporate recommendations, individuals may discover the substance of products and decide for themselves. Likewise, continual experience may aid consumers in discovering its essence, learning more about it and repeatedly using the product. This idea is shared by Rosner, who asserts that while there is only one Olive Garden, not matter which location you go, you will receive the same service, “I love that I can walk in the door of an Olive Garden in Michigan City, Indiana, and feel like I’m in the same room I enter when I step into an Olive Garden in Queens or Rhode Island or the middle of Los Angeles” (5). The restaurant’s essence, according to Rosner, who has frequented Olive Garden on several occasions and numerous locations, is they’re unique way of service. Olive Garden ensures that all of its locations have the same ambiance, surroundings and menu in order to provide customers a consistent experience. Rosner’s ongoing experience in many locations aids in understanding the essence of the restaurant.
Consumers sometimes can’t recognize the qualities of their “perfect” reality, and it’s challenging for them to resist being taken advantage of. Additionally, because these perfect realities do not exist, consumers are compelled to accept inferior offering due to pressure of marketing. Conscience would increase people’s self-esteem if all of the ways that sellers used to build their advantages were blocked. The improvements that consumers are assured by dishonest marketing, whose main goal is to further abuse them, will be quick to materialize. According to Rosner, people should be happy with what they can easily afford rather than seeking out additional amenities that would make their circumstances worse, “Despite the promise of the name, it can be a challenge to find actual Olive at Olive Garden.” (3). This demonstrates how one may advertise a product that appears to be crucial for our requirements, but due to the producer’s and marketing lack of behavior, they modify their goods and provide consumers a phony version of the original. Varagur argues about “The idea that we should both have it and want it is a waste of our time and money.” (1). Circumstances forces the majority of consumers to struggle and hunt for ways to gain access to products because ethe notion is so widespread by most producers. The most difficult element is not getting the service, rather, it’s getting to a real product of quality and no false, which puts them in a bad situation. Consumers can get into difficulty and feel more concerned since they attempting to make the matter ideal. Both Rosner and Varagur, believe that consumers should change and accept how their reality, to avoid corporate temptation. People should be grateful for what they already have and ignore what other believe will make their position better.
Customers must be aware of how businesses utilize marketing strategies to appeal to their emotions and desires in order to increase sales. To assess the genuine worth of things, consumers should rely on their personal experiences. Both Helen Rosner and Krithika Varagur make the point that businesses utilize persuasion techniques to boost sales by generating a fictitious sense of need and desire. Customers need to be suspicious of company statements and aware of the strategies employed to sway their opinions. Recognizing a product’s genuine nature enables consumers to choose wisely what they buy and to fend off pressure to acquire things that don’t fit their wants. Customers have the ability to resist corporate dominance and take control of their destiny. Overall, marketers have the opportunity to manipulate consumers in order to fulfill the demands of the production of their products through the hard work put forth by consumers to enhance their everyday lives. The majority of producers and marketing fall prey to pressured customer mistreatment. In every circumstance, they would consistently nab them without showing compassion. Customers should thus be prepared to deal with the counterfeit products and services that they may need to access.
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