STOP VIOLENCE
ACTIVITY 2: Evaluate the given advertisments using the General Guide Questions for Evaluating Images.
STOP VIOLENCE DONT ecoVIA
GENERAL GUIDE QUESTIONS IN EVALUATING IMAGES 1. Source -What is the source of the image? How did you find the source? -Are there pieces of information about the source of the image? -How did you know the source? Is the information reliable? 2. Context Can you determine the information which accompanies the image? Does the information provide the context of the image or where. when. why. how and for whom the image is? 3. Contents -What are contained in the image? -Are there people/animals/ objects in the image? How are they presented? -What message does the image convey? Is the message clear? -What elements in the image support the message? -What feelings does the image evoke? -How do others see the image? 4. Audience -Who is the target audience? -What information is provided that gives you an idea about the target audience of the image? 5. Author -Is the name of the author given? -Who is the author? -What are the credentials of the author? -What is the author’s purpose (informational. persuasive, or entertained)? 6. Visual -How do you find the layout. design. and color? How are they used? Are they helpful in framing the message of the image? -Can you identify what is in the foreground and in the background? What are they? 7. Technical Quality -What can you say about the color and size of the image? -What can you say about the quality of the image? -Is it copyrighted?
Amount of Full photo Full photo Factual and Photo Information analysis of analysis of inferred analysis 3-4 3-4 photos. information relies almost photographs. Factual and is lacking: entirely on Contains inferred analysis opinion or complete information relies too fewer than 2 factual is nearly much on photographs information complete. opinion or have been (what you only 2 completely can see) as photographs analyzed. well as are analyzed complete inferred information (what you can guess because of what you see) Clarity Photographs Photographs Explanations Explanations are are well of the are extremely explained photographs confusing well and all are a little and explained. assumptions confusion or incomplete. and all have incomplete. Assumptions assumptions supporting Supporting are not are backed reasons. reasons are supported. up with good vague. reasons. Mechanics No 1-3 4-5 6 or more grammatical. grammatical, grammatical, grammatical, spelling or spelling or spelling. or spelling. or punctuation punctuation punctuation punctuation errors. errors. errors. errors. Organization Information Information Information The is very is organized. is organized, information organized and to the but the appears to brief. and to point. analysis is be the point. too complex disorganized. or lengthy.
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