MARCOM – Pet Industry (article link included in paper instructions)
10971Based on Chapter 5 and the Forbes article please provide a Segmentation strategy for a new big box pet store.
For example, please identify the possible segments and target markets that this new market entrant can go after…
see link for assignment:
https://www.forbes.com/sites/pamdanziger/2018/10/18/the-pet-retail-market-is-hot-and-getting-hotter-by-the-day/?sh=74486cd77ecd
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