Informational Interview Report: Health Care Market Analysis
Informational Interview Report: Health Care Market Analysis
This assignment requires you to interview a health care manager to obtain and report information and insights about the market in which the manager practices. To prepare for this assessment:
Review the assignment requirements, below, and the scoring guide to understand what is required for this assessment.
Select a health care market (physician, hospital, or pharmaceutical) of interest to you.
Research the market and begin identifying the topics you want to focus on during your interview and the questions you plan to ask your interviewee.
Identify and secure an appointment to interview a health care manager in your selected market. Depending on the scope of your interview, plan to spend at least one hour in conversation. If possible, conduct the interview in person rather than by phone.
Finalize your interview questions.
Conduct the interview. Be sure to obtain permission from your interviewee if you want to record the conversation, and ask if you can contact the interviewee again if you need additional information or clarification.
Requirements
Once your interview has been completed, combine your research with the insight you gained from your interviewee in a 4- to 5-page business report that includes the following sections and content.
Title Page.
Include a standard title page.
Section 1 – Interviewee Introduction.
Introduce your interviewee. Identify and describe the organization they work for and their position.
Summarize your interviewee’s background, including how they became interested in working in the health care field, how long they have worked in the field, their various positions in and out of the field, and their educational path.
Discuss your interviewee’s overall experience with economics and public policy and how often they use or are impacted by these in their day-to-day responsibilities.
Section 2 – Market Analysis (Physician, Hospital or Pharmaceutical).
Analyze the health care market you chose, including significant historical events, its current issues, and future challenges.
Physician Market Topic Considerations: Physician shortages, defensive medicine, geographic distribution of physicians, how physicians respond to profit incentives.
Hospital Market Topic Considerations: Describe the different operating characteristics of the for-profit and the not-for-profit hospital. Is there a significant difference in quality and access between for-profit and not-for-profit hospitals?
Pharmacy Market Topic Considerations: Impact of patents on drug prices, public concern regarding the industry’s high profit margins, direct to consumer advertising, expenses of research and development, impact of price controls on the industry.
From an economic perspective, discuss how health care managers can apply economic concepts, principles, and theories to better understand this market and its issues.
From a public policy perspective, discuss current policies that impact this market and potential future policy initiatives related to this market.
From a management perspective, discuss key business management challenges this market is facing. Consider impacts of the uninsured, how to best achieve efficiency, impacts of insurance, supply and demand, competition, cost vs. quality vs. access, and cost containment.
Section 3: Summary.
In this section, summarize the key points of your analysis and key information that you learned and insights you gained from your interview. Discuss how what you learned from the analysis and interview will help you prepare for a career in management.
References Page.
Include a standard references page.
Additional Requirements
Report structure: Include a title page, references page, and sections as listed above. Refer to the Resources for helpful guidelines for formatting and composing a formal business report.
Written communication: Should be clear, concise, well organized, and free of errors that detract from the overall message, as expected of a business professional.
Length: 4–5 double-spaced pages, excluding title page and references.
APA formatting: Citations and references should be formatted according to current APA style. Refer to APA Style Central for guidance in using proper APA style. See the APA Style and Format section of the Writing Center for instructions on accessing and using APA Style Central.
Font and font size: Times New Roman, 12 point.
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