TOPIC: Benchmark – Marketing Plan Analysis and Presentation: Part 2 Product or Service and Price Assessment Description The purpose of this assignment is to conduct research related to h

Brand Story:

Meta is a cutting-edge technology company that is focused on the growth of communities, virtual realities, and thriving businesses in the future. Their new brand name reflects their dedication to bringing the metaverse to life in the not-too-distant future. The corporation once went by the name Facebook, and it is well-known for owning a number of well-known social media platforms, including Facebook and Instagram, which it continues to do so well even now. Their slogan, "Connection is evolving, so are we," is meant to convey that they are committed to fulfilling their purpose of bringing people together through a variety of channels of online communication (Meta, 2022). The corporation provides both merchandise (virtual reality gear, for example) and access to online communities in which users may collaborate with one another by exchanging information, photographs, and other forms of content. In addition, Meta is putting its efforts into the development of future technologies that will increase the level of online interactions to a whole new level. Through continuous innovation, the company continues to pursue its mission which targets to bring people together(de Oliveira Santini et al., 2020). From its website the company has made clear its commitment to diversity by ensuring that its employees reflect the diverse users of its platforms. The company has indicated on its website that its values and principles include moving fast, being bold, focus on impact, build social value and be open(Meta, 2022). The rate at which Meta is innovating is nothing short of these values as the company is moving fast toward the future of social media.

Company Vision:

“Help bring the metaverse to life.”

Company Mission:

“Bring people together.”

Company Marketing Objectives:

Raise brand awareness

Promote unity and community

Provision of helpful services while generating profits

Company Marketing Strategies and Tactics:

In order for them to achieve these marketing goals, it is necessary for them to follow through with the plans and techniques that they have devised. Meta's mission is to keep people protected and out of harm's way through increased brand awareness (Kretschmer et al., 2020). When the organization starts to get more traction, Meta's plan to secure people's information will already be in place and ready to use (Meta, 2021). The partnership with spark foundry is one of the strategies that meta is utilizing. A media management agency, Spark Foundry helps in the advertising of companies through strategic thought leadership, media innovation, and cross-channel methods. In order to contribute toward the goal of fostering togetherness. Facebook's goal of making the world a better place is aligned with the community Meta project's goals. Meta intends to continue expanding its brand by participating in community activities (Kretschmer et al., 2020). They will continue to focus on growing the community in four key areas: philanthropic giving and response, crisis response, health and wellness, and mentorship. Giving to charity using meta enables users to contribute financial support, with one hundred percent of the proceeds going to a deserving organization. Crisis response through meta provides safety checks in which users may either provide or accept help from other users. Donations to the blood supply and efforts to prevent suicide are Health via Meta's primary areas of focus. In conclusion, Meta's mentoring program offers support that you may approach for help. Each of these four ideas is a significant component that contributes to the way Meta functions to bring communities together.

SWOT Analysis:

Citation of Sources:

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