BA 460 Strategic Management
You are required to select an organization of your own choice, find out the problematic situation or dilemma relevant to your subject in that organization, which may be current or happened in past. After highlighting the problem, design a case study upon the dilemma of that organization. Guidelines to design case study are attached herewith. Read carefully the guidelines and formulate your case study strictly following these. See bolded sections under the Case Study Layout! Use headings (ex: Major Characters, Company/Organizational Background) in your paper and group material accordingly).
Guidelines to Develop a Case Study
What a Case study is?
A case study is written summary or syntheses of real-life cases based upon data and research. It suggests a story with a beginning, middle and end. It is a challenge with a result or a problem with a solution. Approach to design case study is:
Challenge
Solution
Result
Cast studies identify appropriate strategies for the resolution of dilemma of the case. Case study is a part of effective knowledge management. It is specific and easily digestible story format, which comes up with a solution. Case study is the practical implication of business studies. It enriches your exposure to field work and your managerial and executive expertise to handle organizational issues.
Business case study
To summarize real-life business scenarios, a problem occurring in organizational setup or a dilemmatic situation, leading to operational misconduct and inefficiency in organizations’ business case study. The issue may be from any field like finance, HRM, Management, Strategic Management, Production, Marketing and General Operations etc.
Case Study Layout
Title page
Introduction
Major characters
Company/organizational background
Industry profile/context
Dilemma of case/ Storyline/ Case Presentation
Management Outcome
Conclusion
References
Below are explanations to what you will want to include in each topic:
Title page
The title page will contain the full title of the case study. A title must not be vague or non-specific because it may not attract readers’ attention. The two most common formats of titles are nominal and compound. A nominal title is a single phrase, for example “A case study of hypertension which responded to spinal manipulation.” A compound title consists of two phrases in succession, for example “Response of hypertension to spinal manipulation: case study” Keep in mind that title of articles average between 8 and 9 words in length.
Introduction
The introduction is where we convey case study to the reader. It is useful to begin by placing the study in a historical or social context. If there is something especially challenging about the diagnosis or management of the condition that we are describing, now is our chance to bring that out. Introduction doesn’t need to be more than a few paragraphs long, and the objective is to have the reader understand clearly, but in a general sense, why it is useful for them to be reading about this case. Avoid using jargons specifically in introduction. Introduction should create a dramatic interest.
Major characters
In the case there are assumed characters around whom the whole story revolves. Dilemma is made easy to understand through these characters. Select your characters with their names and designations.
Company/organizational background
Reporting of background should be very selective. It is not the history of the entire organization but a history that relates to the problem or decision. Avoid evaluating or misleading descriptions. Information about the organization should shed light on the problem.
Industry profile/context
Industry profile gives the details of the context within which the organization operates with pressures, threats, laws, information on competitors and other external factors that impact the organization.
Case Dilemma/ Storyline/ Presentation:
This is the part of the case in which we introduce the raw data. First, describe the complaint that brought the situation to you. Next, introduce the important information that is obtained from history taking. There is no need to include every detail – just the information that helped to settle on diagnosis. Also, try to present dilemma information in a narrative form – full sentences that efficiently summarize the results of questioning. The next step is to describe the results of our clinical examination. Again, we should write in an efficient narrative style, restricting ourselves to the relevant information. It is not necessary to include every detail in our clinical notes. Also, you should describe the actual results, since not all readers will have the same understanding of what constitutes a “positive” or “negative” result. Dilemma is the main problem or the main motive to write up a case so it should be logical, clearly narrated, well-structured and very near to reality. It must not be self-created or assumption based. The case must realistically grapple with the problem and appreciate the complexity of decision making in the real world. It is also important that case does not contain holes that are manipulative and that lead readers to feel that games are being played with them. A balance must be attained between giving enough material to make informed choice or decision, but not so much material that the answer is given away.
Management and Outcome
In this section, we should clearly describe the plan for settlement of the situation and the outcome. It is useful for the reader to know what types of remedial actions have been taken. Additionally, you should be as specific as possible in describing the remedial action that was used. If some techniques have been used you are required to elaborate clearly those techniques. Remember that people who are not familiar with managerial techniques may read our case study.
Conclusion
Here the problem and options for consideration are restated but the decision point is open for students to resolve. The case should never end with a ‘yes’ or ‘no’ or ‘right’ or ‘wrong’ answer. The conclusion should create tension and suggest options for the readers. Successful cases have no definite conclusions.
References
Only use references that you have read and understood and actually used to support the case study. Use a minimum of three references. Try to avoid using textbooks as references, since it is assumed that most readers would already have this information. Also, do not refer to personal communication, since there is no way of checking this information.
I have broken up the Case Study Development Assignment into smaller “chunks” that you will be able to earn points as you meet components of the final paper.
In Week 2 of the course you will have selected your company you want to use for the case development. What I am interested in is why you chose the company and from your early research what might be some critical issues that could impact the company going forward. This is a MS Word document. Limit it to 2-3 pages and use APA Formatting. See the Week 2 Case Study Development assignment and submit it to the assignment area. Remember, all of your work is automatically submitted to Turnitin for scrutiny on your content and sources.
In Week 4, you continue your research and critical thinking on the case study development. I am interested in a rough draft of your case in terms of the main issues you are going to focus on in your case study. This is a MS Word Document. It should be an elaboration and refinement of your week 2 submission. 5-7 pages with full APA Formatting. See the Week 4 Case Study Development assignment and submit it to the appropriate assignment area. Remember, all of your work is automatically submitted to Turnitin for scrutiny on your content and sources.
In Week 6, you now focus on a further rough draft by adding in your Solution(s) for the case study. I am interested in what actions you would take to solve the problem(s) laid out in your rough draft submitted in week 4. This is a MS Word Document. It should be an elaboration and refinement of your week 4 submission. 7-9 pages with full APA Formatting. See the Week 6 Case Study Development assignment and submit it to the appropriate area. Remember, all of your work is automatically submitted to Turnitin for scrutiny on your content and sources.
Finally in Week 8 you should have made any modifications, refinement and etc with your written case study development. Since you have been working on this assignment for weeks, the Final Draft should be only a matter of fine tuning what you have already done. This is a MS Word Document. It should be an elaboration and refinement of your week 6 submission. 10-12 pages with full APA Formatting. See the Week 8 Case Study Development assignment and submit it to the appropriate area. Remember, all of your work is automatically submitted to Turnitin for scrutiny on your content and sources.
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