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November 4, 2022

podcast discussion

Exploring the world of ASMR marketing. ASMR stands for autonomous sensory meridian response. It is a new form of marketing based on careful use of sound effects and whispers. Many products, from beer brands to fast food restaurants, are using it. First, listen to the podcast instructions and guidelines on the evaluation of discussion posts before posting.

Podcast: https://www.cbc.ca/radio/undertheinfluence/how-dove-chocolate-applebee-s-and-ikea-are-tingling-your-senses-1.5510672

Question based on the podcast:
1. What is the definite technique used by marketers for triggering ASMR ? Is it meant to be sexual? What do you think the intent is?
2. Why are marketers so interested in ASMR? List the reasons stated on the podcast and shortly explain.

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