International Marketing Case Study Analysis
38618MT330-2: Analyze the external forces that influence the international marketing environment.
GEL-4.02: Distinguish among different theoretical perspectives in the social sciences.
In this assignment, you will analyze a business case from Cateora et al. (2020).
Business Case Analysis: The external forces influencing international marketing efforts can be quite complex for firms to navigate and sustain a competitive advantage, particularly considering the geographic, cultural, social, economic, ethical, governmental/political and legal environmental forces in the business environment (Chapter 3–7 in the course textbook).
Theories that influence marketing are largely predicated on theories within the consumer behavior paradigm, which stem from the social and behavioral sciences. It is important for marketers to understand sociological theories that influence marketing decisions in relation to international environmental forces.
To learn about some of the sociological theories that influence international marketing decisions, read from the Purdue Global Library resources below. Conduct additional research on sociological theories, concepts, and principles that relate to the international marketing environment. (Please see attached sociological theories).
Assignment Setup:
After reviewing external business environment elements and various sociological theories that relate to international marketing, use the Random Scenario Generator (Please see attached case study) to be assigned a case study to complete a Case Analysis based on the following checklist items:
Reference
Cateora, P. R., Money, R. B., Gilly, M. C., & Graham, J. L. (2020). International marketing (18th ed.). McGraw-Hill.
Checklist:
Write a brief synopsis of the business case.
Identification of the Issues
Identify the major issues that relate to external business environment elements.
Identify any major decisions that need to be made.
External Analysis
Demonstrate exemplary analysis of three forces (geographic, cultural, economic, behavioral, ethical, governmental, political, and legal) that influence the international marketing environment within your business case study.
Internal Analysis:
Demonstrate exemplary analysis of three sociological theories that pertain to international marketing using the Library research resources list below.
Alternatives:
Using inductive reasoning skills connect your perspectives on your chosen three environmental forces to a minimum of three sociological theories from the library research list below. Be sure to address larger societal, personal, and historical contexts when relating the environmental forces to the sociological theories.
****Attached are some sociological theories for your reference****
Decisions and Implementation:
-Propose a solution to one identified problem.
-Defend your proposed solution by citing information from the case and our textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.
Instructions for your deliverable:
Write a 750-word paper using expository writing for an informative paper.
Write in 3rd person writing style, use current APA format, double space, include cover page, and include headings for each topic area (see rubric).
******sociological theories references****
Theory of Reasoned Action:
Dacko, S. G. (2008). The advanced dictionary of marketing: Putting theory to use. (pp. 435–437). Oxford: OUP Oxford.
Social Cognitive Theory:
Dacko, S. G. (2008). The advanced dictionary of marketing: Putting theory to use. (pp. 483–484). Oxford: OUP Oxford.
Social Exchange Theory:
Dacko, S. G. (2008). The advanced dictionary of marketing: Putting theory to use. (pp. 484). Oxford: OUP Oxford.
Social Identity Theory:
Dacko, S. G. (2008). The advanced dictionary of marketing: Putting theory to use. (pp. 485). Oxford: OUP Oxford.
E and O Theories of Change:
Dacko, S. G. (2008). The advanced dictionary of marketing: Putting theory to use. (pp. 175–176). Oxford: OUP Oxford.
Diffusion of Responsibility:
Dacko, S. G. (2008). The advanced dictionary of marketing: Putting theory to use. (pp. 157–158). Oxford: OUP Oxford.
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