National University has prepared a video about SWOT Analysis which can be found within the Week One Readings.
SWOT Analysis (due Wednesday)
To prepare for this assignment, you need to read the last section on page 8 through page 18 in the file titled “The TOWS Matrix.pdf” below. Plan on at least 30-45 minutes to read and study this attachment before beginning the assignment. There are examples in Course Resources to help you understand this.
The TOWS Matrix
National University has prepared a video about SWOT Analysis which can be found within the Week One Readings. This is sometimes called an “environmental analysis” where two basic things happen: a) the company’s internal situation is analyzed in terms of its Strengths and Weaknesses and b) the industry situation is analyzed in terms of external Opportunities and Threats. For this assignment, choose a company you know well! It may be your current employer, a former employer, or any company that you are very familiar with. It can even be a small mom-and-pop business in your area. If you do not wish to reveal the name of the company, that’s OK. Please do NOT choose the company that you plan to write your marketing plan about.
SWOT & TOWS Template
Regardless of which company you choose, your posting should include an introductory paragraph that gives a description of the product or service the company sells, a quick explanation of the target market they focus on, and some indication of the size of the company. Next, use the “SWOT & TOWS Template” attached here to list the company’s strengths, weaknesses, opportunities, and threats. In DB1, you will ONLY fill out the white boxes, not the yellow! Add or delete numbers as needed. Remember that strengths and weaknesses are INTERNAL factors that are true of that particular company. Opportunities and threats are EXTERNAL factors that apply to all competitors in the industry. Be careful here — if the opportunities listed are specific only to your chosen company rather than to all competitors in the industry, then you may be listing strategies rather than opportunities. Again, please do NOT complete a full TOWS analysis at this point, just focus on the white boxes at the top and on the left in the SWOT & TOWS Template.
After completing the SWOT elements of the template, save it to your computer. In the Discussion Board, type your introductory paragraph helping the reader understand the business (even if you are not disclosing the name of the firm) into the main message body of your discussion post, then “attach” the SWOT analysis to your posting before you press “Submit.”
A brief description of the company and your SWOT attachment will count as your first post by Day 3 (Wednesday).
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