Develop a change strategy using Kotter’s Accelerate model
Scenrio- Your workforce has an average tenure of 15 to 40 years and has been conditioned to a top-down culture. Although you have made progress, you still have a way to go to achieve an autonomous culture within the larger organization with a long-standing hierarchical culture. Put yourselves into the shoes of Geibel and Johnson. Assume that you are in their position as described in the last paragraph on page 14 of the case. Write a five page paper that includes the following Sections:
1. Complex Adaptive Systems: (1 1⁄2 – 2 pages)
a. Describe how the notion of a complex adaptive system and emergence can help
Geibel and Johnson understand the situation within the larger Disney organization and
their systems group and help inform a change strategy.
b. Draw a CAS map illustrating the Disney system and how the various parts relate to
and influence each other. Include both external and internal subsystems.
2. Use of Metaphors: (1/2 – 1 page)
Discuss how effective Geibel and Johnson were in using the metaphor of the scientific method and experimentation to describe their approach.
How might they use the metaphor of a scientific method in conversations to ensure that employees are moving toward the change and that resistors are swayed?
3. Change Strategy: (1 page)
a. Develop a change strategy using Kotter’s Accelerate model that we read about in
Week 7 that outlines how they should approach the change to instill autonomy in the
new teams and accept working in a shared environment.
b. Consider the experiments they proposed on pp. 13-14 and the issues that arose.
c. (Hint: Apply all that we have covered so far and especially the article on dialogic OD).
4. Meeting Script: (1/2 – 1 page)
a. Based on the change strategy you have developed, compose a script for Geibel and
Johnson to use in a meeting with the primary and secondary team leads to encourage them to lead this change effectively. Write exactly, word for word, what these leaders could say to ensure adoption, using an “executive level voice.”
b. Use the scientific metaphor or another one you think will be more effective.
5. Email to Employees: (1/2 – 1 page
a. Include an email for Geibel and Johnson to send out to all of Disney Animation
encouraging them to adapt to the new autonomous team structure. Write this as if you
were Geibel and Johnson.
b. If you draw on material from our reading, paraphrase in your own words. Include a
metaphor that you think will resonate with the non-management workforce.
6. Summary: (1/2 – 1 page)
a. Include a summary that includes what you have learned about leading change from this
case and what change leaders require.
Submission Guidelines
• Five-page minimum, six-page maximum, 12-point font, double spaced, Word
• APA formatted, title page with your name; Running Head, page numbers, reference page, inline
references
• Use headings for each Section
• Narrative style throughout. Bullet points are not acceptable in an academic paper
• Use and refer to a minimum of 3 readings or lectures from this course to support your
thinking. This is important as it is how I can see that you can relate the readings and lectures to a case study. Use additional articles, books, and other sources if useful (Wikipedia is not a source)
• Write out the script and email in your own words. There is no need to cite sources in a script or email.
• Correctly cite all sources in APA format in the text of your paper and on your reference page
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