Organizational Change and Culture
Organizational Change and Culture Project – Part I
Change is part of the game. Leaders must set the vision and navigate the challenges of implementing change. Effective leadership requires you to harness both the minds and hearts of employees to enable change to occur and take root in the company’s culture. For this assignment, you will identify one change management need within your company or from a company you previously worked for.
You will create a plan for a change initiative, describing it in your Business Brief and presenting it in your Change Vision Video. Think of your Business Brief as a summary document that could be used as a reference by the Board of Directors and think of your Change Vision Video as your pitch to the Board members to gain their support for your initiative.
Business Brief (2–3 pages)
Identify a needed organizational change and your perceived employee resistance to the change. Then utilize the first six (6) elements of Kotter’s eight-stage framework to create your plan for the change initiative. Write a Business Brief that summarizes your change initiative plan in 2 to 3 pages. It should be written in a professional format and include a cover page, as detailed in the Formatting Requirements section below. Use the prompts below to guide you:
1. Provide a brief background of the company and its culture.
2. Identify the problem you want to address and explain why it is important.
3. Describe your change initiative according to Steps 1 through 6 of Kotter’s eight-stage framework. Provide answers to each of the following questions to create this description:
• How will you create a sense of urgency?
• How will you create a guiding coalition?
• What is your change vision and strategy?
• How will you communicate the change vision?
• How will you empower employees to take action for this change?
• How will you create short-term wins?
Change Vision Video (2-3 minutes)
Create a 2 to 3 minute video that presents your change vision in a compelling manner that will effectively engage employees. For this assignment you will use the Zoom tool. This should be a video of you. No PowerPoint or other props are needed. Your main points should be simple and easy to recall, the tone should be professional, you should convey an appropriate amount of urgency and generate excitement.
1. What is the change?
2. Why is this important and needed?
3. What is the benefit for the company and the individual employees?
4. What will success look like?
* Please upload the video in MP4 format and include your first and last name in the filename. Upload both your business brief document and video together.
Professional Formatting Requirements for Business Brief:
• Include a Cover page containing the title of the assignment, your name, professor’s name, and the course title and date
• Include a References page, showing all your sources
• The Cover page and the References page are not included in the required page length
• Double-spaced, professional font (Times New Roman or Ariel), 10-12 font size
• Headings are used to identify main topics and subtopics
• Paragraphs are separated by a single space
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