October 14, 2022

Discuss what connections were made between the motion picture Hunger Games and Catching Fire and advertising to teens on social media in the documentary? Is this truly open, transparent, and

-Discuss what connections were made between the motion picture Hunger Games and Catching Fire and advertising to teens on social media in the documentary? Is this truly open, transparent, and trusting relationship? How do the films represent social media today in the game of likes (5pt)?

Diversity Consciousness: Opening Our

Minds to People, Cultures, and Opportunities Fourth Edition

Chapter 6

Social Networking

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Learning Outcomes (1 of 2)

Upon completion of this chapter, you will be able to:

• Define social networking.

• Compare online and face-to-face networking.

• Explain the significance of the social context of

networking.

• Discuss changing dynamics in society that have altered

the nature of social networking.

• Elaborate on the role of diversity consciousness

(awareness, understanding, skills) in online social

networking.

Learning Outcomes (2 of 2)

• Give examples of methods for expanding the diversity of

online social networks.

• Enumerate key diversity issues in online social

networking.

• Define and give examples of the digital divide.

• Discuss various benefits of diverse social networks.

What is Social Networking?

• A process

• Nodes and ties

• Online and face-to-face

Online and Face-to-face Networking

For long description see slide 21, Appendix 1

Figure 6.1 Finding a New Job: Networking is Number One. Source: Right Management

The Social Context of Networking

• Strong and Weak Ties

• Strength of weak ties (Granovetter)

• Degree and degrees of separation

• Trust

– Trilogy of trust

Changing Dynamics of Social

Networking (1 of 3)

• Digital Natives

Figure 6.2 Students Describe Going without Media For a Day. Source: International Center for Media and the Public Agenda.

Changing Dynamics of Social

Networking (2 of 3)

• The Global Reach of Social Networking

For long description see slide 22, Appendix 2

Figure 6.3 World Internet Penetration Rates. Source: Internet World Stats.

Changing Dynamics of Social

Networking (3 of 3)

• The Global Reach of Social Networking

For long description see slide 23, Appendix 3

Figure 6.4 Internet’s Top Ten Languages. Source: Internet World Stats, “Internet World Users by Language.”11

Diversity Consciousness and Online

Social Networking (1 of 4)

• Awareness and understanding

Thinking Through Diversity

Google yourself. What is written about you? What

pictures of you, and messages written by you,

appear? What does your online image reveal about

you?

Diversity Consciousness and Online

Social Networking (2 of 4)

• Global connections

For long description see slide 24, Appendix 4

Figure 6.5 Most Popular Social Networks by Country. Source: themoscownews.com.17

Diversity Consciousness and Online

Social Networking (3 of 4)

• Skills

– Assuming Diversity

– Seeking Diversity

– Leveraging Diversity

Diversity Consciousness and Online

Social Networking (4 of 4)

Thinking Through Diversity

According to William Powers, becoming more

creative and productive requires us to be

disconnected for periods of time. By balancing

connectedness with disconnectedness, we can

leverage diversity. In an era in which connectivity is

the norm, Powers maintains that we need to create

time and space for solitude and reflection. Do you

agree with Powers? Why or why not?24

Expanding the Diversity of Online

Social Networks

• Maximizing Social Capital

• Bridging and Bonding

• Education and Diverse Networks

Thinking Through Diversity

Pew Research findings show that education is the

best predictor of a diverse social network. How do

you think your educational level impacts the diversity

of your social network?

Key Diversity Issues in Online Social

Networking

• Identity Tourism

• Digital Divides

– Age

– Gender

– Race/ethnicity

– Social class

– Disability

• Global Digital Divides

Online Microaggressions

• Microinsults, microassaults, and microinvalidations

• Cyberbullying

• Default whiteness

• Impact of online microaggressions

• Coping strategies

Benefits of Diverse Social Networks (1 of 2)

Thinking Through Diversity

Do your interactions with social networks and social

media increase or decrease your diversity

consciousness? Explain.

Benefits of Diverse Social Networks (2 of 2)

• Cross-cultural Collaboration

• Diversity Discussions

• The Wisdom of Crowds

• Resource Sharing

• Collective Action and Social Change

• Personal Empowerment

Case Studies

• Ligua

• Mary

• Michael

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Appendix 1

The percentages for each method are as follows. Agency

or recruiter, 19 percent. Direct approach, 8 percent.

Internet job board, 22 percent. Newspaper of periodical, 1

percent. Networking, 50 percent.

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Appendix 2

The percentages in the graph are as follows. North

America, 79 percent. Oceania and Australia, 68 percent.

Europe, 63 percent. Latin America and the Caribbean, 43

percent. Middle East, 40 percent. World average, 34

percent. Asia, 28 percent. Africa, 16 percent.

Return to presentation

Appendix 3

The percentage for each language is as follows. English,

26.8 percent. Chinese, 24.2 percent. Spanish, 7.8 percent.

Japanese, 4.7 percent. Portuguese, 3.9 percent. German,

3.6 percent. Arabic, 3.3 percent. French, 3.0 percent.

Russian, 3.0 percent. Korean, 2.0 percent. All the rest, 17.8

percent.

Return to presentation

Appendix 4

The social networks for each country are as follows. USA,

Facebook, Twitter, Pinterest, LinkedIn. Brazil, Facebook,

Orkut, Twitter. UK, Facebook, Twitter, LinkedIn. Spain,

Facebook, Twitter, LinkedIn, Tuenti. Egypt, Facebook,

Twitter. South Africa, Facebook, Twitter, LinkedIn.

Germany, Facebook, Xing, Twitter. Russia, Vkontakte,

Odnoklassniki, Facebook. China, Qzone, Sina Weibo,

Renren, 51 dot com. Japan, Facebook, Twitter, Mixi. India,

Facebook, LinkedIn, Twitter, Orkut. Australia, Facebook,

Twitter, LinkedIn.

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Diversity Consciousness: Opening Our

Minds to People, Cultures, and Opportunities Fourth Edition

Chapter 9

Preparing for the Future

Slides in this presentation contains

hyperlinks. JAWS users should be able to

get a list of links by using INSERT+F7

Learning Outcomes (1 of 2)

Upon completion of this chapter, you will be able to:

• Analyze the interrelationship between diversity and

inclusion.

• Explain why diversity consciousness expands

opportunities.

• Discuss future challenges that will test our diversity

consciousness.

Learning Outcomes (2 of 2)

• Elaborate on how diversity consciousness improves our

abilities to find common ground.

• Explain how the life experiences of various generations

impact their diversity consciousness.

Diversity Consciousness and

Inclusion

• Inclusion

– Inclusive workplace

– Human capital

Expanding Opportunities

• Diversity consciousness

– Prepares you for everyday life.

– Empowers you and others.

– Changes the way we view differences.

– Prepares us for the future.

Future Challenges (1 of 4)

• Demographic Shifts

For long description see slide 12, Appendix 1

Source: U.S. Census

Future Challenges (2 of 4)

• Leveraging Technology and Global Connections

Thinking Through Diversity

In what ways will an increasingly global

environment alter the skills required by your chosen

career?

Future Challenges (3 of 4)

• Finding Common Ground

Photo 9.4 Children Who Play Together Can Live Together. Source: Courtesy of PeacePlayers International, Washington, DC.

Future Challenges (4 of 4)

• Continuing Potential for Divisiveness and Hope

For long description see slide 13, Appendix 2

Figure 9.2 Openness to Change Among Generations. Source: Pew Research Report, Millennials: A Portrait of Generation Next.