Marketing” strategy.
Salesmanship & Sales Management
Please take notes on the chapters you read and write a 1 page (500 word) essay on the chapters and why they are important to the overall “Marketing” strategy.
MKT230 Salesmanship & Sales Management
Module 2 Assignment
Sales Assignment for the Wallenpaupack Brewing Company
Based on the content this week please write and submit a written response to the following:
You’ve been invited to interview for a job as a sales representative for Wallenpaupack Brewing Co. after graduation. The recruiter has told you to come prepared to talk about your communication style and how that makes you a good candidate to connect with local buyers in the area. Discuss how you would prepare and how you might conduct the interview? What tools would you use to connect with prospects? What types of buyers might you interact with; how would address their needs?
Grading criteria:
Clearly lay out your presentation
Identify your communication style; what are the pros/cons?
Identify one or two tools would you use for researching prospects?
Utilize chapter concepts/course content in your response.
MKT230 Salesmanship & Sales Management
Module 3 Assignment
Prospecting for Steelcase
As we’ve learned, prospecting and lead generation is needed to have a full sales funnel. Successful sales require prioritizing sales opportunities.
You’ve just been hired to sales position to sell office furniture for Steelcase to the small/medium size business market in the Scranton area.
Steelcase is a global leader in office furniture, designing workplaces for modern working environments.
https://www.steelcase.com/ (Links to an external site.)
How would you go about prospecting? What tools would you use to develop a list of leads and sales opportunities? What characteristics will you use to score the leads to determine which are the best prospects for you?
Grading criteria:
Clearly lay out your presentation
Identify your prospecting strategy?
Identify specific attributes that you would use to prioritize the most important leads?
Utilize chapter concepts/course content in your response.
MKT230 Salesmanship & Sales Management
Module 4 Assignment
Advertising New Business Pitch for Dollar Shave Club
Congratulations! You’re prospecting and pre-sales efforts for your digital advertising agency have worked to get you a pitch meeting with Dollar Shave Club (Links to an external site.) next week. The category has gotten very competitive and the client has said they are looking for strategies to compete in a world driven by Amazon and increased marketing from other direct to consumer brands. Reflecting on the readings and the MAYA concept, what are some specific ideas that you and your team can bring to the sales presentation?
Grading criteria:
Clearly lay out your presentation
Identify your strategy to bring the client value?
Thinking about the what is important to the client (competing with Amazon and other DTC brands), what ideas might your digital agency recommend?
Utilize chapter concepts/course content in your response.
MKT230 Salesmanship & Sales Management
Module 5 Assignment
Handling Client Issues for Lackawanna College
As we have discussed many times already, relationship selling requires a lot of listening, effort and “going the extra mile” to be more than a “salesperson”. To be view as a trusted partner, you have to act to enhance the customer relationship.
Lackawanna College has been a client of yours for three years. After their initial orders of desktop computers for the computer lab, they have been placing additional orders over time. Lately though, deliveries have been late. The client now is interested in buying new printers for the computers labs and offices but is not sure your company can handle the order, delivery and installation. How can you handle the concerns and ensure long-term customer relationships?
Grading criteria:
Clearly lay out your presentation
Identify your strategy to handle the concerns and convince them you are the right partner for the job?
Reflecting on Fig 9.2, what specifics can you suggest to your client?
Utilize chapter concepts/course content in your response.
MKT230 Salesmanship & Sales Management
Module 6 Assignment
Team management
Your team is falling behind it’s quota. It appears that team members (tech, installation, customer service, billing, etc) are becoming more insular and not sharing important customer information, category trends and sales data with one another. Reflecting on the teamwork section of the lesson, what are some solutions in team management and CRM software uses that can help your team get back on track?
https://blog.hubspot.com/sales/team-selling (Links to an external site.)
Grading criteria:
(Links to an external site.)
Clearly lay out your presentation
Identify your strategy to get the team back on track and set up for success.
Reflecting on Section 10.6, what specifics can you incorporate to your team?
Utilize chapter concepts/course content in your response.
(Links to an external site.)
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.