For this assignment you will develop an advertising and IBP plan for a business you create. This plan should be an in-depth write up of the promotion strategies for the firm.

Directions

For this assignment you will develop an advertising and IBP plan for a business you create. This plan should be an in-depth write up of the promotion strategies for the firm. You should include the introduction, situation analysis and objectives from your project proposal with changes based on the feedback you received. You will also need to include the following sections:

• Budgeting
• Strategy
• Execution
• Evaluation

Use the outline provided for you in chapter 8 as a guide. Also your plan should include at least 5 of the tools listed in the IBP toolkit checklist on page 9. (Exhibit 1.9). You should include visual examples of your promotion ideas whenever possible.

Your paper should be completed using APA formatting guidelines. Use 12 point, Times New Roman font. All sources, including social media pages and websites should be cited appropriately. Please consult the Purdue OWL website (Links to an external site.) for APA guidelines.

Uses a wide ranges of IBP tools:

Advertising in mass media.

Sales promotions.

Point-of-purchase materials.

Direct marketing.

Personal selling.

Internet advertising.

Event sponsorship/experiential marketing

Social networks/social media.

Blogs.

Podcasting/smartphone messaging.

Branded entertainment.

Outdoor signage.

Billboards, transit, and aerial advertising.

Public relations.

Influencer marketing.

Corporate advertising.

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